Media Campaign Manager

KSV; United States; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Mid-Senior level Media Campaign Manager to lead and optimize media campaigns across diverse channels. This role involves collaborating with various teams to ensure successful execution from strategy to performance analysis. The ideal candidate will have over five years of experience in managing paid media, strong analytical abilities, and a deep understanding of digital advertising platforms. Join a dynamic team where your insights will drive campaign success and foster productive relationships with stakeholders, ensuring alignment with business objectives. This opportunity promises a challenging yet rewarding career in the advertising services industry.

Qualifications

• 5+ years of experience in paid media purchasing and management.
• Strong analytical and mathematical skills with attention to detail.

Responsibilities

• Execute and optimize media campaigns across digital and traditional platforms.
• Monitor campaign performance and analyze data for improvements.

Skills

Paid Media Management

Excel

Analytical Skills

Interpersonal Skills

Problem-Solving

Communication Skills

Digital Advertising Platforms

Campaign Performance Tracking

Job description

Responsible for executing and optimizing media campaigns across various media channels including digital, paid social and traditional platforms to achieve specific business objectives. Aids the strategic planner in the development stage, all the way through the lifecycle of the campaign from execution to performance analysis.

Key Responsibilities

• Negotiate rates with publishers and allocating ad inventory.
• Set up, manage and optimize digital campaigns.
• Work with the necessary teams to attain necessary resources and assets to build and execute digital media campaigns.
• Monitor and optimize campaign process utilizing agency web services, site analytics and campaign dashboards/reports. This will involve a mix of managed and self-served 3rd party vendors to manage campaigns.
• Monitor campaign performance in real-time, adjusting optimize reach and engagement.
• Work closely with strategists to ensure alignment with overall business objectives.
• Analyze campaign data to identify trends and opportunities for improvement, collaboration with digital analysts and strategists.
• Help generate reports, highlighting campaign successes and areas for optimization.
• Track key metrics identified by strategist for performance analysis and reporting.
• Assist with the development of plans across various channels (Digital, Outdoor, Print, etc.), reaching out to vendors for media information.
• Help provide any media spec information to help aid in the development of spec sheets.
• Perform monthly billing and invoice reconciliation and update providers on their process and pacing.

Required Skills & Qualifications

• More than 5+ years’ experience purchasing and managing paid media in an agency setting.
• Advanced experience with Excel.
• Highly organized with excellent attention to detail.
• Strong analytical and mathematical skills.
• Ability to foster productive relationships with internal and external stakeholders.
• Strong collaborator with excellent interpersonal and communication skills.
• Excellent mindfulness; exceptional problem-solving skills; strategic mindset.
• Deep understanding and experience with various digital advertising platforms (Paid Social, CTV, Display, Video, email, etc.) and their targeting capabilities.
• Ability to track campaign performance and extract actionable insights.
• Experience managing several campaigns simultaneously, complex campaign timelines, budgets and deliverables.
• Excellent written and verbal communication skills to collaborate with cross functional teams.
• Knowledge of running B2B and B2C campaigns.
• Experience in Digital media Ad Ops, preferably with an Agency.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services