Hybrid Retail Media Strategist

Publicis Digital Experience; Springdale (AR); Hybrid; USD 66,000 - 83,000; Full time

Benefits offered by this job

Paid family care

Adoption and fertility support

Pet adoption assistance

Health and wellness reimbursements

Tuition assistance

Paid time off including flexible leave

Job summary

Publicis Digital Experience is seeking a Retail Media Strategist to develop and execute innovative media strategies for a premier CPG client. You will drive revenue growth, enhance brand awareness, and improve the customer experience by aligning campaigns across channels from concept to activation.

The role requires a deep understanding of the retail industry, strong data-driven decision making, and the ability to collaborate with cross‑functional teams in a hybrid onsite setting.

Qualifications

• Bachelor's degree or equivalent experience in marketing, advertising or related field.
• 3+ years of professional experience in retail media strategy including paid search, social media, display advertising and ecommerce.
• Experience leading shopper and retail marketing campaigns for CPG brands.

Responsibilities

• Develop and support the execution of comprehensive retail media strategies that align with business objectives and drive revenue growth.
• Lead and mentor junior team members.
• Collaborate with cross-functional teams to integrate media plans across paid search, social, display, and ecommerce.
• Partner with Shopper Strategy to inform campaign strategies and recommendations.
• Maintain relationships with media partners and negotiate media buys to maximize ROI.
• Provide regular reporting on campaigns performance and optimization recommendations.
• Stay current on industry trends and refresh certifications and training.
• Educate agency colleagues on digital trends and provide POVs to clients.
• Act as thought leader with guidance on retail media activation strategies.

Skills

Retail media strategy

Paid search

Social media

Display advertising

Ecommerce

CPG knowledge

Data analysis

Presentation

Education

Bachelor's degree in marketing/advertising/business

Tools

Retail media networks

Display/Social/Search platforms

Job description

Publicis Digital Experience is seeking a Retail Media Strategist to develop and execute innovative media strategies for a premier CPG client. You will drive revenue growth, enhance brand awareness, and improve the customer experience by aligning campaigns across channels from concept to activation.

The role requires a deep understanding of the retail industry, strong data-driven decision making, and the ability to collaborate with cross‑functional teams in a hybrid onsite setting.