Hybrid Retail Media Strategist — Growth & ROI

Publicis Digital Experience; Dallas (TX); Hybrid; USD 66,000 - 83,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption support

Tuition Assistance

Flexible Time Off

Work Your World program

Matching Gifts

Wellness programs

Job summary

Publicis Digital Experience is seeking a Retail Media Strategist to join our team and drive media strategies for premier CPG clients. This hybrid role requires onsite engagement about 3 days per week, with priority for candidates near Cincinnati, Dallas, or Springdale AR who can work in a hybrid capacity.

You will lead the development and execution of retail media plans across paid search, social, display, and ecommerce, mentor junior teammates, and partner with cross-functional groups to

Qualifications

• Bachelor's degree in marketing, advertising, business, or related field.
• 3+ years in retail media strategy incl. paid search, social, display, and ecommerce.
• Experience leading shopper and retail campaigns for CPG brands.
• Knowledge of retail media networks and partner ecosystems.
• Strong analytical and data-driven decision making.
• Excellent presentation and communication skills.

Responsibilities

• Develop and support the execution of comprehensive retail media strategies that align with business objectives and drive revenue growth for clients.
• Lead and mentor a junior team members.
• Collaborate with cross-functional teams to integrate media plans across all channels, including paid search, social media, display advertising, and ecommerce.
• Partner with Shopper Strategy, to inform campaign strategies and recommendations.
• Maintain relationships with media partners and negotiate media buys to maximize ROI.
• Provide regular reporting to clients on campaigns performance, pacing, and include optimization recommendations.
• Stay up-to-date on industry trends and best practices in retail media activation - growing expertise and refreshing certifications and training courses as able.
• Help educate and inform agency colleagues on all things digital and provide POVs to clients as well.
• Act as a thought leader, providing guidance and recommendations to internal teams on retail media activation strategies.

Skills

Retail media strategy

Analytical skills

Cross-functional

Team mentoring

Communication

Project management

Education

Bachelor's degree

Tools

HOK platforms

Job description

Publicis Digital Experience is seeking a Retail Media Strategist to join our team and drive media strategies for premier CPG clients. This hybrid role requires onsite engagement about 3 days per week, with priority for candidates near Cincinnati, Dallas, or Springdale AR who can work in a hybrid capacity.

You will lead the development and execution of retail media plans across paid search, social, display, and ecommerce, mentor junior teammates, and partner with cross-functional groups to