Digital Media Analyst

565 Media LLC; Los Angeles, Northern (CA, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

565 Media LLC is seeking a Digital Media Analyst to support data-driven media planning and client strategy. You will work with senior teams to optimize budgets and test new inventory across digital channels. You will analyze performance, build scalable daily/weekly reports, and collaborate with ad-platform reps to improve spend efficiency.

Proficiency in Excel and marketing analytics is essential. This role requires a college degree and 0–3 years in online marketing, with experience in Search,

Qualifications

• College degree required.
• 0–3 years of online marketing and ad-buying experience.
• Expertise in Search, Video, Social, Display, Native, App Install, and other forms of online marketing.
• Passion for data analysis, internet marketing, entrepreneurship, and startup culture.
• Effective collaborator, able to easily work as a team with clients and the internal team.
• Enjoyment operating in a fast paced, ever-changing, technically demanding environment.
• Experience copy-writing, with market research or graphic design and motion graphics a plus.

Responsibilities

• Actively participating in client strategy and media planning meetings.
• Determining optimum use of budgeted funds to achieve strategic marketing objectives.
• Negotiating media rates and buys as needed.
• Communicating effectively with Ad Platform representatives to identify opportunities to improve existing spend, and test new inventory.
• Uploading and optimizing the assigned media plans. Issue and track all insertion orders and client spend.
• Writing up opinions on new media opportunities.
• Studying and leveraging applicable media research tools and platforms to assist in identifying applicable customer segments, keywords and targeting.
• Build out and traffic media buys in an ad-server.
• Measuring and evaluating media plans, KPIs and tests.
• Building scalable analyses to measure results on a daily and weekly basis, and react quickly to adjust future media buys.
• Update the agency and greater team on key industry trends, media research, marketplace conditions, and how it all impacts the client; make strategic recommendations accordingly.
• Demonstrated ability to execute performance driven digital media campaigns and efficiently hit client metrics.
• Knowledge of potential software to be leveraged in your role as an internet marketing analyst. Strong computer skills including Excel, Access, Word, and PowerPoint.
• Efficiently monitor client spend, and keep detailed reports for management.

Skills

Online marketing

Ad buying

Media planning

Data analysis

Keyword targeting

Team collaboration

Copywriting

Education

College degree

Tools

Excel

Access

Word

PowerPoint

Job description

Digital Media Analyst

Digital Media Analyst · Digital Marketing

Responsibilities and Duties

• Actively participating in client strategy and media planning meetings.
• Determining optimum use of budgeted funds to achieve strategic marketing objectives.
• Negotiating media rates and buys as needed.
• Communicating effectively with Ad Platform representatives to identify opportunities to improve existing spend, and test new inventory.
• Uploading and optimizing the assigned media plans. Issue and track all insertion orders and client spend.
• Writing up opinions on new media opportunities.
• Studying and leveraging applicable media research tools and platforms to assist in identifying applicable customer segments, keywords and targeting.
• Build out and traffic media buys in an ad-server.
• Measuring and evaluating media plans, KPIs and tests.
• Building scalable analyses to measure results on a daily and weekly basis, and react quickly to adjust future media buys.
• Update the agency and greater team on key industry trends, media research, marketplace conditions, and how it all impacts the client; make strategic recommendations accordingly.
• Demonstrated ability to execute performance driven digital media campaigns and efficiently hit client metrics.
• Knowledge of potential software to be leveraged in your role as an internet marketing analyst. Strong computer skills including Excel, Access, Word, and PowerPoint.
• Efficiently monitor client spend, and keep detailed reports for management.

Qualifications and Skills

• College Degree Required.
• 0 to 3 years of Online Marketing and Ad-Buying experience with a wide vista point on established and emerging online inventory.
• Expertise in Search, Video, Social, Display, Native, App Install, and other forms of online marketing.
• Passion for data analysis, internet marketing, entrepreneurship, and startup culture.
• Effective collaborator, able to easily work as a team with clients and the internal team.
• Enjoyment operating in a fast paced, ever-changing, technically demanding environment.
• Experience copy-writing, with market research or graphic design and motion graphics a plus.