Data-Driven Digital Campaign Analyst

Socket.dev; San Francisco (CA); On-site; USD 50,000 - 74,000; Full time

Job summary

Digitas in San Francisco is looking for an Analyst to manage digital campaigns for major brands. You’ll handle setup, QA, reporting, and billing, while identifying data-driven optimizations and keeping the team aligned on pacing and KPI performance.

You’ll collaborate with offshore resources, contribute to new opportunities, and stay ahead of industry trends to drive lasting impact for clients.

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and programmatic concepts.
• Knowledge of DSP platforms and optimization experience is a plus.
• Strong organizational and detail-management abilities.
• Analytical thinking, problem solving and mathematical skills.
• Excellent communication and writing skills; professional demeanor.
• Proficient in MS Excel.
• A four-year college degree (Bachelor’s or equivalent).
• Familiarity with prompt-based AI tools (ChatGPT, etc.) is a plus.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns for clients.
• Developing and maintaining relationships with platform and publisher partners.
• Handling daily campaign maintenance, pacing, and troubleshooting.
• Assisting in client-facing campaign performance reports.
• Contributing to assessment of media offerings and proposals for opportunities.
• Managing campaign setup, order artifacts, and documentation for launches.
• Trafficking campaign tags and performing QA for implementation and pacing.
• Providing monthly audit reports and supporting billing processes.
• Participating in sessions to learn new optimization strategies.

Skills

Digital media familiarity

Programmatic knowledge

DSP platforms

Attention to detail

Analytical thinking

Communication & writing

MS Excel

AI tools familiarity

Education

Four-year college degree

Tools

MS Excel

Job description

Digitas in San Francisco is looking for an Analyst to manage digital campaigns for major brands. You’ll handle setup, QA, reporting, and billing, while identifying data-driven optimizations and keeping the team aligned on pacing and KPI performance.

You’ll collaborate with offshore resources, contribute to new opportunities, and stay ahead of industry trends to drive lasting impact for clients.