Senior Digital Marketing Specialist - WhatJobs Direct

Placements24; Willows (CA); Hybrid; USD 30,000 - 48,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Career development

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist to drive online presence, optimize campaigns, and expand market reach. The role involves leading multi-channel strategies across SEO, SEM, social media, email, and content marketing from Welkom, ZA, with a hybrid work model.

The ideal candidate has 5+ years of proven digital marketing experience, strong analytical skills, and proficiency with Google Analytics, Google Ads, SEMrush, and HubSpot.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience as a Digital Marketing Specialist or similar.
• Deep knowledge of SEO, SEM, content marketing, social media, and email marketing.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI and KPIs.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Create and manage engaging content across platforms with brand consistency.
• Analyze campaign data and generate reports with actionable optimization recommendations.
• Collaborate with design, sales, and product teams for cohesive marketing.
• Stay updated on digital marketing trends and share knowledge with the team.
• Manage company social media presence and community engagement.

Skills

SEO

SEM

Content Marketing

Social Media Marketing

Email Marketing

A/B Testing

CRO

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

SEMrush

HubSpot

Job description

About the Role

Our client, a leading innovator in the digital recruitment space, is seeking a highly skilled and experienced Senior Digital Marketing Specialist to join their dynamic team. This pivotal role will be instrumental in driving online presence, optimizing campaigns, and expanding market reach. The successful candidate will thrive in a fast-paced environment and possess a deep understanding of the latest digital marketing trends and technologies. This is an exciting opportunity to make a significant impact within a forward-thinking company and contribute to its continued success. You will be working across various platforms to enhance brand visibility and engagement. The role is based in Welkom, Free State, ZA, offering a collaborative and supportive work atmosphere. This position is crucial for developing and executing marketing strategies that align with business objectives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
• Conduct in-depth keyword research and competitor analysis to identify new opportunities for growth and improvement.
• Create, curate, and manage engaging content for various platforms, ensuring brand consistency and alignment with marketing goals.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
• Collaborate with cross-functional teams, including design, sales, and product development, to ensure cohesive marketing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and share knowledge with the team.
• Manage the company's social media presence and community engagement efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (minimum 5 years) as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, or similar platforms.
• Excellent analytical skills with the ability to interpret data and translate insights into effective strategies.
• Strong writing, editing, and communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously and meet deadlines in a Welkom, Free State, ZA based environment.

Benefits

Our client offers a competitive salary package, a comprehensive benefits plan including medical aid and retirement fund contributions, and opportunities for professional development and career advancement. You will be part of a supportive team culture that values innovation and collaboration. The hybrid work model provides flexibility, balancing in-office collaboration with remote work. Enjoy a stimulating work environment where your contributions are recognized and rewarded. Join us and help shape the future of digital recruitment marketing.