Digital Marketing Manager - SEO & Content Strategy

Placements24; Willows (CA); Hybrid; USD 36,000 - 54,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Hybrid work model

Job summary

Placements24 is seeking a Digital Marketing Manager to lead the SEO and content strategy for a rapidly expanding e-commerce business in Welkom. You will drive organic traffic, optimize site performance, and guide data-driven content initiatives across channels.

The ideal candidate brings 5+ years in digital marketing, proven SEO success, and proficiency with Analytics, SEM tools, and content planning. This hybrid role offers growth and a strong benefits package.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of digital marketing experience with strong SEO/content focus.
• Proven track record of successful SEO campaigns and traffic growth.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs or similar.
• Strong content marketing and data-driven decision making.

Responsibilities

• Develop and implement a comprehensive SEO strategy to improve rankings and traffic.
• Conduct keyword research, on-page optimization, and backlink strategies.
• Create and manage a content calendar and oversee blog posts, articles, and social content.
• Monitor website analytics, engagement, and conversions using Google Analytics.
• Manage and optimize SEM campaigns to support organic efforts.
• Collaborate with design/development teams to improve UX and usability.
• Stay updated on SEO trends and algorithm changes.
• Report on campaign performance with actionable insights.

Skills

SEO

Content marketing

Analytics

Social media

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, a rapidly expanding e-commerce business, is seeking a results-driven Digital Marketing Manager to lead their SEO and content strategy initiatives in Welkom . This role is pivotal in driving organic traffic, enhancing online visibility, and engaging target audiences through compelling content. You will be responsible for developing and executing comprehensive digital marketing plans, focusing on search engine optimization (SEO), content creation, and performance analysis. The ideal candidate has a deep understanding of current digital marketing trends, a strategic mindset, and a proven ability to deliver measurable results. This is an exciting opportunity to shape the online presence of a growing brand within the Free State.

Key Responsibilities

• Develop and implement a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic.
• Conduct keyword research, on-page optimization, technical SEO audits, and backlink building strategies.
• Create and manage a content calendar, overseeing the production of high-quality blog posts, articles, website copy, and social media content.
• Monitor and analyze website traffic, user engagement, and conversion rates using tools like Google Analytics.
• Manage and optimize paid search campaigns (SEM) to complement organic efforts, as needed.
• Collaborate with the design and development teams to ensure website usability and optimize user experience.
• Stay updated with the latest SEO and digital marketing best practices and algorithm changes.
• Report on campaign performance, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and content marketing.
• Proven track record of successful SEO campaigns and significant improvements in organic search rankings and traffic.
• Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of content marketing principles and experience in developing engaging content.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Proficiency in managing social media marketing channels.
• Strong written and verbal communication skills.

Benefits

• Our client offers a competitive salary, performance incentives, and a comprehensive benefits package including health insurance and retirement contributions. This hybrid role provides a great opportunity to balance work with personal life, offering flexibility while fostering team collaboration within the Welkom office. Continuous professional development and training opportunities are available, ensuring you stay at the forefront of digital marketing.