Digital Marketing & Social Media Executive

Placements24; Queenstown (MD); On-site; USD 18,000 - 29,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities in a local бизнес

Exposure to diverse digital marketing

Collaborative work environment

Direct contribution to online growth

Job summary

Placements24, a growing retail brand based in Queenstown, is seeking a Digital Marketing & Social Media Executive to lead online marketing efforts and drive traffic and engagement. You will craft campaigns, manage social profiles, and collaborate with sales and product teams to align marketing with business goals.

The role emphasizes content creation, analytics, influencer outreach, and staying ahead of digital trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 2-4 years of experience in digital marketing and social media management.
• Proven ability to create engaging content for social media and digital platforms.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Understanding of SEO and SEM principles.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for visual aesthetics.
• Ability to work independently and as part of a small, dynamic team.
• Familiarity with the Queenstown, Eastern Cape area and its market is an advantage.
• Basic graphic design skills (e.g., Canva) are a plus.

Responsibilities

• Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns.
• Manage and grow the company's social media profiles across relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Create compelling and engaging content, including written posts, graphics, and short videos, tailored for social media and other digital channels.
• Monitor social media trends, conversations, and competitor activities, responding to user comments and messages.
• Plan and execute paid social media advertising campaigns, optimizing for performance and ROI.
• Analyze website traffic and social media engagement using analytics tools, providing regular reports on campaign performance.
• Collaborate with the sales and product teams to ensure marketing efforts align with business objectives.
• Assist in managing the company website, ensuring content is up-to-date and user-friendly.
• Build and maintain relationships with online influencers and brand advocates.
• Stay current with the latest digital marketing tools, techniques, and best practices.

Skills

Digital marketing

Social media management

Content creation

SEO/SEM

Analytics

Graphic design

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Hootsuite

Buffer

Google Analytics

Canva

Job description

About the Role

**Our client, a growing retail brand based in **Queenstown, Eastern Cape**, is seeking a proactive and creative Digital Marketing & Social Media Executive to spearhead their online marketing efforts. This role is pivotal in developing and executing engaging digital campaigns, managing social media presence, and driving online traffic and engagement. The ideal candidate will be passionate about digital trends, possess strong content creation skills, and have a proven ability to grow online communities. Join a dedicated team in **Queenstown, Eastern Cape** and make a significant impact on the brand's digital visibility and customer acquisition.

Key Responsibilities

• Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns.
• Manage and grow the company's social media profiles across relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Create compelling and engaging content, including written posts, graphics, and short videos, tailored for social media and other digital channels.
• Monitor social media trends, conversations, and competitor activities, responding to user comments and messages.
• Plan and execute paid social media advertising campaigns, optimizing for performance and ROI.
• Analyze website traffic and social media engagement using analytics tools, providing regular reports on campaign performance.
• Collaborate with the sales and product teams to ensure marketing efforts align with business objectives.
• Assist in managing the company website, ensuring content is up-to-date and user-friendly.
• Build and maintain relationships with online influencers and brand advocates.
• Stay current with the latest digital marketing tools, techniques, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital marketing and social media management.
• Proven ability to create engaging content for social media and digital platforms.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Understanding of SEO and SEM principles.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for visual aesthetics.
• Ability to work independently and as part of a small, dynamic team.
• Familiarity with the **Queenstown, Eastern Cape** area and its market is an advantage.
• Basic graphic design skills (e.g., Canva) are a plus.

Benefits

• Competitive salary.
• Opportunity to grow within a local business in **Queenstown, Eastern Cape**.
• Exposure to various aspects of digital marketing.
• Collaborative work environment.
• Direct contribution to the company's online growth.