Senior Social Media Marketing Strategist

Placements24; Willows (CA); On-site; USD 36,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Training & development

Brand impact

Job summary

Placements24 is seeking a Senior Social Media Marketing Strategist in Welkom, ZA, to lead and execute growth-oriented social media initiatives for an expanding e-commerce client. You will work with marketing, sales, and product teams to align social efforts with business goals.

The role requires a data-driven mindset, creativity, and a track record of successful campaigns. Collaboration across teams and staying current with platform updates are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in social media marketing for e-commerce and brand building.
• Proven experience developing and executing social media campaigns.
• Strong knowledge of major platforms and best practices for each.

Responsibilities

• Develop, implement, and manage a cohesive social media strategy across platforms.
• Create engaging content including graphics, videos, and copy.
• Monitor trends, competitors, and audience conversations for opportunities and risks.
• Plan and execute paid social campaigns with budget optimization and ROI focus.
• Analyze data and report on campaign performance and insights.

Skills

Social media strategy

Campaign management

Data analysis

Content creation

Communication

Team collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Facebook Ads Manager

LinkedIn Campaign Manager

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce enterprise, is seeking an experienced Senior Social Media Marketing Strategist to join their innovative team in Welkom, Free State, ZA. This pivotal role will be instrumental in shaping and executing comprehensive social media strategies that enhance brand visibility, drive engagement, and achieve significant growth in our client's online presence. You will be working closely with marketing, sales, and product development teams to ensure alignment of social media efforts with overall business objectives. The ideal candidate possesses a deep understanding of the evolving social media landscape, a proven track record of successful campaign management, and a passion for leveraging digital platforms to create compelling brand narratives. This is an exciting opportunity to make a substantial impact within a forward-thinking organization. We are looking for a creative thinker and a data-driven strategist who can translate insights into actionable plans. The Welkom, Free State, ZA location offers a unique blend of community and growth potential.

Key Responsibilities

• Develop, implement, and manage a cohesive social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest) to align with business goals.
• Create engaging and shareable content, including graphics, videos, and written copy, that resonates with target audiences and reflects brand identity.
• Monitor social media trends, competitor activities, and audience conversations to identify opportunities and potential risks.
• Plan and execute paid social media campaigns, optimizing for performance, budget allocation, and ROI.
• Analyze social media data and metrics, providing regular reports on campaign performance, engagement rates, and key insights to stakeholders.
• Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner, fostering positive brand sentiment.
• Collaborate with cross-functional teams, including marketing, design, and product development, to ensure consistent brand messaging and integrated campaign execution.
• Stay abreast of the latest social media best practices, tools, and platform updates.
• Manage social media tools and analytics platforms, ensuring accurate tracking and reporting.
• Contribute to the overall digital marketing strategy, providing social media perspectives and expertise.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media marketing, with a focus on e-commerce and brand building.
• Proven experience in developing and executing successful social media strategies and campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for each.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong understanding of paid social advertising principles and campaign management (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Excellent written and verbal communication skills, with a keen eye for detail and creative flair.
• Ability to analyze data, derive actionable insights, and present findings effectively.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Demonstrated ability to work independently and collaboratively in a fast-paced environment.
• A portfolio showcasing successful social media campaigns and content is highly desirable.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a leading e-commerce company.
• Be part of a collaborative and innovative team environment.
• Professional development and training opportunities.
• Contribution to shaping the digital presence of a growing brand.
• Standard employee benefits (details to be discussed during interview).