Digital Marketing Manager - E-commerce Growth

Placements24; United States; Hybrid; USD 21,000 - 33,000; Full time

Benefits offered by this job

Health benefits

Staff discount

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Manager to drive the online growth of an expanding e-commerce retailer. Based in a hybrid setup in South Africa, the role requires strategic thinking across SEO, SEM, social, email, and content marketing to boost traffic and online sales.

You will lead integrated campaigns, optimize performance with analytics, and collaborate with e-commerce and sales teams to improve user experience and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of experience in digital marketing with an e-commerce focus.
• Experience managing multiple channels: SEO, SEM, Social, Email, Content.
• Proficiency with Google Analytics and marketing automation platforms.
• Strong CRO and conversion rate optimization knowledge.
• Analytical, strategic thinker with problem-solving skills.
• Excellent project management and organizational abilities.
• Effective communication in a hybrid work setting.
• Experience with graphic design or video editing is a plus.
• Able to adapt to a fast-paced digital environment.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive acquisition and retention.
• Manage and optimize SEO, SEM, social media, email, and content campaigns.
• Oversee content creation for all digital channels.
• Monitor and report campaign performance using web analytics tools.
• Identify new digital marketing trends and platforms to enhance strategy.
• Manage the digital marketing budget for maximum ROI.
• Collaborate with e-commerce to improve UX and conversions.
• Develop and manage relationships with external agencies and partners.
• Conduct A/B testing to optimize campaigns.
• Contribute to brand strategy and ensure consistent messaging.

Skills

Digital marketing

E-commerce growth

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

A/B testing

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Marketing automation

Job description

About the Role

Our client, a rapidly expanding e-commerce retailer, is seeking a results-driven Digital Marketing Manager to spearhead their online growth initiatives. Based in Paarl, Western Cape, ZA , this hybrid role requires a strategic thinker with a comprehensive understanding of the digital marketing landscape. You will be responsible for developing, implementing, and optimizing digital marketing strategies to drive traffic, enhance brand awareness, and increase online sales. This includes managing various channels such as SEO, SEM, social media, email marketing, and affiliate programs. You will work closely with the e-commerce, content, and sales teams to ensure cohesive and impactful marketing campaigns. This is an exciting opportunity to shape the digital presence of a growing brand.

Key Responsibilities

• Develop and execute integrated digital marketing strategies to drive customer acquisition and retention.
• Manage and optimize SEO, SEM (PPC), social media marketing, email marketing, and content marketing campaigns.
• Oversee the creation of engaging and relevant content for all digital channels.
• Monitor, analyze, and report on campaign performance using web analytics tools (e.g., Google Analytics).
• Identify new digital marketing trends, platforms, and technologies to enhance strategy.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Collaborate with the e-commerce team to improve website user experience and conversion rates.
• Develop and manage relationships with external agencies and partners.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Contribute to brand strategy and ensure consistent brand messaging across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce growth.
• Proven experience in managing multiple digital marketing channels (SEO, SEM, Social Media, Email, Content).
• Proficiency in using web analytics tools (Google Analytics) and marketing automation platforms.
• Strong understanding of e-commerce best practices and conversion rate optimization (CRO).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Effective communication and interpersonal skills for collaboration in a hybrid setting.
• Experience with graphic design tools or video editing is a plus.
• Demonstrated ability to adapt to a fast-paced and evolving digital environment.

Benefits

This Digital Marketing Manager role offers a competitive annual salary of ZAR , performance-based bonuses, health and wellness benefits, a staff discount on products, opportunities for professional development and training, and a flexible hybrid work environment.