Digital Marketing Specialist - Welkom

Placements24; Willows (CA); Hybrid; USD 21,000 - 33,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Job summary

Placements24 is seeking a results-driven Digital Marketing Specialist to drive online campaigns across SEO/SEM, social media, email marketing and content marketing. You will optimize paid advertising, conduct keyword research, and create compelling content for growth and brand awareness.

The role requires 3+ years of digital marketing experience, strong analytical skills, and a proven ability to manage multiple projects with a focus on ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of digital marketing experience with proven campaigns.
• Strong SEO, SEM, social media, content marketing and email marketing knowledge.
• Proficiency with Google Analytics, Google Ads, social media tools and email platforms.
• Excellent analytical and data interpretation skills.
• Creative thinking and copywriting abilities.
• Experience with A/B testing and campaign optimization.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and implement digital marketing campaigns across SEO, SEM, social, email and content marketing.
• Manage and optimize paid ads on Google Ads and social platforms.
• Conduct keyword research; implement SEO strategies to improve rankings.
• Create engaging content for website, social media, and email newsletters.
• Analyze campaign performance with Google Analytics; provide actionable insights.
• Manage social profiles, engage with online community, monitor brand mentions.
• Align marketing with sales and product objectives.
• Stay updated on digital marketing trends and technologies.
• Manage marketing budget to maximize ROI.

Skills

SEO/SEM

Content marketing

Email marketing

Google Analytics

Campaign optimization

Copywriting

A/B testing

Budget management

Communication

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Hootsuite

Mailchimp

HubSpot

Job description

About the Role

Our client, a dynamic e-commerce business, is seeking a results-driven Digital Marketing Specialist to join their team in Welkom. This role will be instrumental in developing and executing innovative online marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for managing various digital channels, analyzing campaign performance, and identifying opportunities for optimization. This position offers a blend of remote work flexibility and in-office collaboration, ideal for a creative marketer looking to make a significant impact in the Free State region. The ideal candidate is proficient in SEO, SEM, social media marketing, content marketing, and email marketing.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and social media advertising.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Create engaging and high-quality content for website, social media, and email newsletters.
• Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Manage social media profiles, engage with the online community, and monitor brand mentions.
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Manage the marketing budget effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management tools, and email marketing platforms.
• Excellent analytical and data interpretation skills.
• Creative thinking and strong copywriting abilities.
• Experience with A/B testing and campaign optimization techniques.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and collaboration skills.

Benefits

• Our client offers a competitive salary, comprehensive health benefits, and retirement savings options.
• Enjoy a hybrid work model that balances remote flexibility with in-office team synergy in Welkom.
• Opportunities for professional development, including workshops and conferences, are encouraged.
• Be part of a supportive and innovative team environment where your contributions are valued and recognized.
• This role provides a fantastic platform to grow your digital marketing career in the Free State.