Digital Marketing Specialist - E-commerce

Placements24; Willows (CA); Remote; USD 18,000 - 31,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Professional development

Collaborative virtual team

Impact on online sales

Work from anywhere in SA

Job summary

Placements24 is seeking a Digital Marketing Specialist to boost our e-commerce presence from Welkom, SA. You will plan and execute campaigns across SEO/SEM, social media, email, and display channels, driving traffic and sales.

You will analyse data with Google Analytics, optimize paid search, and craft engaging content for websites and newsletters. This role offers a fully remote setup and competitive compensation.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of digital marketing experience, preferably in e-commerce.
• Hands-on SEO/SEM, Google Ads, and social media advertising.
• Proficiency in Google Analytics and related analytics tools.
• Strong written and verbal communication.
• Ability to work independently and manage multiple projects.

Responsibilities

• Execute digital marketing campaigns across SEO, SEM, social media ads, email marketing, and display advertising.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve target ROI and CPA.
• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Create compelling content for digital platforms including website copy, blog posts, social updates, and newsletters.
• Monitor website traffic and user behavior with analytics tools to identify trends and opportunities.
• Assist in development and execution of email marketing campaigns including segmentation and automation.
• Collaborate with the design team to create marketing assets.
• Track, analyze, and report campaign performance with insights and recommendations.
• Stay up-to-date with latest digital marketing trends and best practices.
• Support broader marketing initiatives and projects.

Skills

SEO/SEM

Google Ads

Social media ads

Email marketing

Content creation

Analytics

CMS familiarity

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

SEMRush

Mailchimp

Hootsuite

Job description

About the Role Our client is seeking a talented and results-driven Digital Marketing Specialist to enhance their e-commerce presence in Welkom, Free State . This role will focus on executing various digital marketing campaigns aimed at driving traffic, engagement, and sales for the company's online store. The ideal candidate will have hands-on experience with a range of digital marketing channels, a strong analytical ability, and a passion for the ever-evolving e-commerce landscape. You will work closely with the marketing team to implement strategies that boost online visibility and customer acquisition. This is an excellent opportunity for a motivated professional to contribute to a dynamic business and grow their career in digital marketing. We are committed to finding a candidate who can bring fresh ideas and a data-centric approach to our marketing efforts. Join our client's team and play a key role in expanding their reach in the competitive online marketplace from Welkom .

Key Responsibilities

• Execute digital marketing campaigns across various channels including SEO, SEM, social media advertising, email marketing, and display advertising.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve target ROI and CPA.
• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Create compelling content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Monitor website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
• Assist in the development and implementation of email marketing campaigns, including segmentation and automation.
• Collaborate with the design team to create visually appealing marketing assets.
• Track, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Support broader marketing initiatives and projects as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in digital marketing, with a focus on e-commerce.
• Hands-on experience with SEO/SEM, Google Ads, and social media advertising platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of email marketing principles and platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Detail-oriented with strong organizational skills.
• Familiarity with content management systems (CMS) is a plus.

Benefits

• Fully remote work arrangement, offering ultimate flexibility.
• Competitive salary and performance-based incentives.
• Opportunity to work with a growing e-commerce business.
• Professional development and training programs.
• Supportive and collaborative virtual team environment.
• Chance to make a tangible impact on online sales and brand growth.
• Work from anywhere within South Africa.
• Contribute to exciting digital strategies from Welkom .