Digital Marketing & E-commerce Analyst

Placements24; Willows (CA); Hybrid; USD 18,000 - 36,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid and retirement fund

Professional development support

Career growth opportunities

Regular performance reviews

Job summary

Placements24 is seeking a meticulous Digital Marketing & E-commerce Analyst to optimize online performance in a hybrid Welkom setting. You will dive into analytics across SEO, SEM, social, email, and display to drive revenue growth and improve user experience.

Ideal candidates have strong experience with Google Analytics/Adobe Analytics, data visualization tools, and A/B testing, with excellent communication to translate data into actionable insights.

Qualifications

• Proven experience as a Digital Marketing Analyst or E-commerce Analyst.
• Strong skills with Google Analytics or Adobe Analytics.
• Experience with data visualization tools such as Tableau or Power BI.
• Solid understanding of SEO, SEM, social media, and email marketing.
• Excellent analytical and problem-solving abilities; able to translate data into insights.
• Proficient with Excel or Google Sheets for data manipulation.
• Experience with A/B testing methodologies and interpretation.

Responsibilities

• Analyze performance of digital channels (SEO, SEM, social, email, display).
• Track ecommerce metrics like conversion rate, AOV, CLV, and cart abandonment.
• Use web analytics to monitor traffic, user behavior and engagement.
• Analyze customer data to identify segmentation opportunities.
• Develop dashboards to visualize KPIs for stakeholders.
• Provide data-backed recommendations to optimize UX and conversions.
• Conduct market research and competitive analysis for trends.
• Support campaign planning, execution and evaluation.
• Identify data discrepancies to ensure reporting accuracy.
• Collaborate with cross-functional teams to define data requirements.

Skills

Digital Marketing Analytics

Google Analytics

Adobe Analytics

Tableau

Power BI

SEO

SEM

A/B testing

Excel

Education

Bachelor's degree in Statistics/ Mathematics/ Economics/ Marketing Analytics

Tools

Tableau

Power BI

Job description

About the Role

Our client, a burgeoning force in the online retail space, is actively searching for a meticulous and data-driven Digital Marketing & E-commerce Analyst to enhance their operations in Welkom, Free State . This pivotal role involves diving deep into performance metrics, customer data, and market trends to unearth actionable insights that will fuel our client's growth strategies. You will be instrumental in optimizing marketing campaigns, improving website user experience, and identifying new avenues for revenue generation. The successful candidate will possess a strong analytical aptitude, a keen understanding of digital marketing channels, and the ability to translate complex data into clear, strategic recommendations. This position requires a proactive individual who thrives in a challenging yet rewarding environment. Join a company committed to leveraging data for decision-making and shaping the future of e-commerce in the region. This hybrid role offers a fantastic blend of in-office collaboration and remote flexibility, right in the heart of Welkom .

Key Responsibilities

• Analyze the performance of all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
• Track and report on key e-commerce metrics such as conversion rates, average order value, customer lifetime value, and cart abandonment rates.
• Utilize web analytics platforms (e.g., Google Analytics) to monitor website traffic, user behavior, and engagement patterns.
• Conduct in-depth analysis of customer data to identify segmentation opportunities and inform personalized marketing strategies.
• Develop dashboards and reports to visualize key performance indicators for stakeholders.
• Provide data-backed recommendations for optimizing website user experience and conversion funnels.
• Conduct market research and competitive analysis to identify emerging trends and opportunities.
• Support the marketing team in campaign planning, execution, and performance evaluation.
• Identify and troubleshoot data discrepancies to ensure accuracy and integrity of reporting.
• Collaborate with cross-functional teams to define data requirements and measurement frameworks.

Requirements

• Proven experience as a Digital Marketing Analyst, E-commerce Analyst, or in a similar data-focused role.
• Strong proficiency in web analytics tools like Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Solid understanding of digital marketing concepts, including SEO, SEM, social media marketing, and email marketing.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to interpret complex data sets and present findings clearly and concisely.
• Proficiency in spreadsheet software (e.g., Excel, Google Sheets) for data manipulation and analysis.
• Experience with A/B testing methodologies and interpretation of results.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Strong communication skills to present findings to both technical and non-technical audiences.

Benefits

• Attractive salary package benchmarked against industry standards.
• Opportunity to work in a hybrid model, blending office and remote work in Welkom .
• Exposure to a wide range of analytical tools and techniques.
• Career growth opportunities within a data-centric organization.
• Contribution to a dynamic and collaborative marketing team.
• Medical aid and retirement fund benefits.
• Professional development support, including training and workshops.
• A stimulating work environment focused on innovation and continuous improvement.
• Regular performance reviews and feedback sessions.
• Be part of a company that values data-driven insights for strategic decision-making.