Senior Digital Marketing Strategist - Arts & Entertainment

Placements24; Redmond (WA); Hybrid; USD 36,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Remote-friendly

Professional development

Impact on arts sector

Flexible hours

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist to shape and execute ambitious campaigns for arts and entertainment projects in a remote-first setup.

You will lead strategy, manage budgets, collaborate with creative and events teams, and optimize performance using analytics, delivering measurable growth in audience engagement and ticket sales.

Qualifications

• Minimum of 6 years of experience in digital marketing, with a focus on strategy development and execution within the Arts & Entertainment or related industries.
• Proven track record of data-driven digital marketing campaigns that achieve measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic insights.
• Excellent written and verbal communication skills, with a talent for crafting compelling marketing copy.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Demonstrated ability to work independently and manage multiple projects in a remote setting.
• Passion for the arts and a deep understanding of the South African cultural landscape is a strong asset.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across platforms including social media, SEO/SEM, email marketing, content marketing, and paid advertising.
• Analyze market trends, competitor activities, and audience insights to identify opportunities and optimize campaign performance.
• Manage and execute paid advertising campaigns (Google Ads, social media ads), ensuring efficient budget allocation and ROI.
• Oversee creation of engaging digital content, including website copy, social media posts, blog articles, and video scripts, maintaining brand consistency.
• Monitor, analyze, and report on campaign performance using analytics tools, providing actionable recommendations.
• Collaborate with internal teams (creative, events, programming) to align marketing with business objectives.
• Manage the digital marketing budget, ensuring cost-effectiveness and optimal allocation of resources.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in Arts & Entertainment.
• Develop and implement A/B testing strategies to continuously improve campaign effectiveness.
• Foster and grow online communities around our client's artistic offerings and brands.

Skills

Strategic thinking

Analytical skills

Communication skills

Remote collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

SEMrush

HubSpot

CRM systems

Job description

About the Role

Our client, a prominent force in the Arts & Entertainment landscape, is seeking a visionary and results-driven Senior Digital Marketing Strategist. This remote-first position will be instrumental in shaping and executing innovative digital marketing campaigns for a diverse portfolio of artistic projects and entertainment ventures. Based remotely but with a primary focus on the Welkom, Free State region's initiatives, you will leverage your expertise in digital channels to drive audience engagement, ticket sales, and brand awareness. The ideal candidate possesses a deep understanding of the entertainment market, combined with advanced analytical skills and a passion for creating impactful online experiences. You will lead strategy development, oversee campaign execution, and continuously optimize performance to achieve ambitious marketing goals. This is an exceptional opportunity to drive digital innovation within the vibrant South African arts scene.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms including social media, SEO/SEM, email marketing, content marketing, and paid advertising.
• Analyze market trends, competitor activities, and audience insights to identify new opportunities and optimize campaign performance.
• Manage and execute paid advertising campaigns (Google Ads, social media ads), ensuring efficient budget allocation and maximum ROI.
• Oversee the creation of engaging digital content, including website copy, social media posts, blog articles, and video scripts, ensuring brand consistency.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, social media insights), providing actionable recommendations.
• Collaborate with internal teams (creative, events, programming) to ensure marketing efforts are aligned with overall business objectives.
• Manage the digital marketing budget, ensuring cost-effectiveness and optimal allocation of resources.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the Arts & Entertainment sector.
• Develop and implement A/B testing strategies to continuously improve campaign effectiveness.
• Foster and grow online communities around our client's artistic offerings and brands.

Requirements

• Minimum of 6 years of experience in digital marketing, with a significant focus on strategy development and execution within the Arts & Entertainment or related industries.
• Proven track record of success in developing and managing data-driven digital marketing campaigns that have achieved measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic insights.
• Excellent written and verbal communication skills, with a talent for crafting compelling marketing copy.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Demonstrated ability to work independently and manage multiple projects in a remote setting.
• Passion for the arts and a deep understanding of the South African cultural landscape is a strong asset.

Benefits

• Competitive salary package, reflecting your expertise and remote work arrangement.
• Significant influence on digital strategy for prominent Arts & Entertainment projects.
• Opportunity to work from anywhere with reliable internet.
• Professional development opportunities and access to online learning resources.
• Contribute to the growth and success of the arts sector in Welkom, Free State and beyond.
• Flexible working hours to accommodate different time zones.