Remote Digital Marketing Specialist - FMCG

Placements24; Willows (CA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Remote work 100%

Competitive salary

Professional development opportunities

Autonomy and impact

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist for a leading FMCG client. You will develop and execute digital marketing strategies, manage social media, optimize websites, and run paid campaigns to boost brand awareness and engagement from a remote setting.

Collaborate with internal teams and external agencies, analyze data with Google Analytics, and report on ROI. A Bachelor's degree and 3–5 years of experience are required, with knowledge of SEO/SEM and email marketing.

Qualifications

• Bachelor's degree in marketing, digital media, communications, or a related field.
• 3–5 years of digital marketing experience, preferably in FMCG.
• Strong SEO/SEM, content and social media marketing skills.

Responsibilities

• Develop and execute integrated digital marketing strategies for brand awareness and engagement.
• Create content for social media, email campaigns, and other digital channels.
• Optimize website performance with SEO best practices and analytics.
• Plan and manage paid campaigns (Google Ads, social ads) and track ROI.
• Collaborate with cross-functional teams and external agencies.

Skills

SEO/SEM

Social media marketing

Content marketing

Analytics

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Email marketing tools

CMS tools

Job description

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and experienced Remote Digital Marketing Specialist to join their expanding virtual team. This fully remote position offers the unique opportunity to shape and execute digital marketing strategies from anywhere in South Africa, with a focus on driving brand awareness and customer engagement for our client's diverse product portfolio. The ideal candidate will possess a deep understanding of the digital marketing landscape, a creative mindset, and a proven ability to deliver measurable results. You will be responsible for developing innovative online campaigns, managing social media presence, optimizing website traffic, and leveraging data analytics to enhance marketing effectiveness. This is an exciting opportunity for a digital marketing professional to contribute significantly to a leading FMCG company while enjoying the flexibility of a remote-first work environment. You will collaborate with internal teams and external agencies to ensure cohesive brand messaging and maximize online reach, playing a key role in our client's digital transformation journey. The role demands a proactive individual who can independently manage projects and contribute strategic insights to online marketing efforts. This position is integral to expanding our client's digital footprint and connecting with consumers in new and innovative ways across various online platforms.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to enhance brand visibility and drive engagement for FMCG products.
• Create compelling and shareable content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok), email marketing campaigns, and other digital channels.
• Manage and optimize the company's website, ensuring SEO best practices are implemented for improved search engine rankings and user experience.
• Plan and execute paid digital advertising campaigns (e.g., Google Ads, social media ads) within budget, monitoring performance and ROI.
• Analyze digital marketing data, website traffic, and campaign performance using tools like Google Analytics, providing regular reports with actionable insights.
• Conduct market research and competitor analysis to identify emerging digital trends and opportunities within the FMCG sector.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and integrated campaign execution.
• Manage the digital marketing budget efficiently, ensuring maximum impact and return on investment.
• Stay up-to-date with the latest digital marketing technologies, trends, and best practices, particularly those relevant to the FMCG industry.
• Engage with online communities and respond to customer inquiries and feedback across digital platforms.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (3-5 years) as a Digital Marketing Specialist or similar role, preferably within the FMCG industry or with exposure to consumer brands.
• Strong understanding of SEO, SEM, content marketing, social media marketing, email marketing, and display advertising.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills, with a keen eye for detail and brand aesthetics.
• Strong analytical and data interpretation skills to measure campaign effectiveness.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Excellent communication and collaboration skills, comfortable working with virtual teams.
• Demonstrated creativity and a passion for digital innovation.
• Knowledge of the South African digital landscape is a plus.

Benefits

• This role offers the significant benefit of being 100% remote, providing unparalleled flexibility and work-life balance.
• Our client provides a competitive salary and a comprehensive benefits package.
• You will have the opportunity to work with a leading FMCG company and contribute to exciting digital marketing initiatives.
• Professional development opportunities, including access to online courses and industry webinars, will be provided.
• The company culture encourages innovation and autonomy, allowing you to make a substantial impact from your chosen location.
• Join a forward-thinking organization that values your expertise and offers a truly flexible work arrangement.
• This is a fantastic chance to grow your career in digital marketing within the vibrant FMCG sector.