Strategic Media Planner & Digital Investment

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K plan

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Zenith, part of Publicis Groupe, seeks a Planner, Strategy and Digital Investment to support day-to-day media planning and strategy for our client. You will assist a team in developing, executing, and stewarding media plans and will report directly to the Supervisor Strategy and Digital Investment.

The role requires 1+ years in media planning/strategy, agency experience preferred, and proficiency with industry tools. Collaboration with vendors and internal teams is essential.

Qualifications

• BA or BS in Marketing, Advertising or related field.
• 1+ years of experience in media planning/strategy.
• Agency experience highly preferred.
• Proficiency with Microsoft Suite, Prisma, Nielsen, Kantar, and related tools.

Responsibilities

• Contribute to the development and execution of strategic approach and tactical plans across multiple brands within a CPG client.
• Assist in development of digital RFPs and brief vendors.
• Create and review plans based on a brief and ensure planned metrics are accurate.
• Present media plans and provide plan maintenance including objectives/strategies and updates.
• Create and send insertion orders in Prisma and traffic tags.
• Own weekly pacing document and present to clients during status.
• Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions.
• Prepare and update flowcharts and budget trackers.
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations.
• Review and verify media buys to ensure proper execution.
• Contribute to billing reconciliation process and negotiate invoice discrepancies with partners.

Skills

Media planning

Strategic thinking

Client communication

Analytical skills

Education

Bachelor's degree in Marketing/Advertising/related

Tools

Microsoft Suite

Prisma

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

comScore

Mbox

MRI/GfK

GWI

Job description

Zenith, part of Publicis Groupe, seeks a Planner, Strategy and Digital Investment to support day-to-day media planning and strategy for our client. You will assist a team in developing, executing, and stewarding media plans and will report directly to the Supervisor Strategy and Digital Investment.

The role requires 1+ years in media planning/strategy, agency experience preferred, and proficiency with industry tools. Collaboration with vendors and internal teams is essential.