Senior Digital Growth Lead - Performance & Analytics (Remote)

Bankful; United States; On-site; USD 115,000 - 125,000; Full time

Job summary

Bankful is seeking a senior digital marketing leader to own the full performance engine for paid, owned, and organic channels. You will manage the website, tracking, analytics, and nurture programs, driving lead volume and cost efficiency.

You will operate independently within a compliance framework, owning the digital and data realm without hand‑holding, and report on performance with proactive rationale. This remote US role offers strong ownership and impact.

Qualifications

• 5–8 years in senior B2B digital performance
• Experience in regulated/high‑risk verticals (payments/fintech)
• Strong ownership and proactive problem solving

Responsibilities

• Own full digital marketing ecosystem, including website and conversion paths
• Lead channel mix, tracking, web architecture, and paid/owned campaigns
• Maintain unified dashboards and optimize CAC, leads, and merchant activation
• Manage evergreen nurture and technical SEO with Copy Lead input
• Ensure compliance within regulatory marketing framework

Skills

Paid media

Analytics

Lifecycle/CRM

Strategic thinking

Tools

GA4

GTM

Google Data Studio

Power My Analytics

Google Ads

Meta Ads

Job description

Bankful is seeking a senior digital marketing leader to own the full performance engine for paid, owned, and organic channels. You will manage the website, tracking, analytics, and nurture programs, driving lead volume and cost efficiency.

You will operate independently within a compliance framework, owning the digital and data realm without hand‑holding, and report on performance with proactive rationale. This remote US role offers strong ownership and impact.