Senior Performance Marketing Lead | Remote | Multi-Channel

Outreach

Northern (KY)

Hybrid

USD 110,000 - 140,000

Full time

13 days ago

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Benefits offered by this job

Flexible time off

401k plan

Medical, dental, vision coverage

Parental leave program

Infertility/assisted reproductive tech

Job summary

Outreach is seeking a Senior Performance Marketing Manager to drive pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, social, display, and video platforms. You will oversee campaigns on Google, YouTube, Bing, Display, LinkedIn, Meta and more, ensuring scalability and maximizing ROI with AI-driven insights.

The ideal candidate has 7+ years in growth/performance marketing, strong CRM experience (Salesforce), and a track record of

Qualifications

7+ years of experience in growth marketing/performance marketing.
Proficiency with Google, YouTube, LinkedIn, and Bing platforms.
Comfort using AI-powered tools to inform media optimization and audience segmentation.
Hands-on experience with CRM systems such as Salesforce.
Experience building ABM segments and campaigns is a strong plus.

Responsibilities

Lead cross-functional partnership between Marketing and Operations to develop audience strategy and scalable programs.
Manage and optimize paid campaigns across YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and other channels.
Lead development and execution of channel experiments to identify scalable opportunities and drive pipeline growth.
Monitor performance against budget and KPI goals, reporting regularly on ROAS and spend.
Create reports and analyze key metrics to optimize ROI and marketing efficiency.
Collaborate with creative, product marketing, and sales teams to develop high-performing ads.