Performance Marketing Lead - Data-Driven Growth (Remote)

Weekday AI; Missouri; On-site; USD 58,000 - 629,000; Full time

Benefits offered by this job

Remote work

Job summary

Weekday AI is seeking a hands-on Performance Marketing Lead for a client project in the United States, remote-based. You will own paid customer acquisition, run campaigns across Google Ads, YouTube, TikTok, Meta, and more, and translate data into growth.

You will design experiments, optimize funnels, collaborate with Creative, Product, Engineering, Analytics, and leadership, and manage substantial ad budgets to improve CAC, ROAS, and revenue through rigorous measurement and testing.

Qualifications

• 5+ years of experience managing paid digital advertising campaigns at scale.
• Proven track record of revenue growth through paid acquisition and optimization.
• Hands-on expertise with Google Ads and analytics tooling.

Responsibilities

• Own paid media execution and optimization across multiple platforms.
• Design and run structured marketing experiments with measurable impact.
• Collaborate with Creative, Product, Engineering, Analytics, and leadership.
• Analyze funnel performance and optimize for CAC/ROAS improvements.

Skills

Paid media management

Data analysis

Campaign optimization

A/B testing

Google Ads

GA4

Team collaboration

Tools

Google Tag Manager

GA4

Job description

Weekday AI is seeking a hands-on Performance Marketing Lead for a client project in the United States, remote-based. You will own paid customer acquisition, run campaigns across Google Ads, YouTube, TikTok, Meta, and more, and translate data into growth.

You will design experiments, optimize funnels, collaborate with Creative, Product, Engineering, Analytics, and leadership, and manage substantial ad budgets to improve CAC, ROAS, and revenue through rigorous measurement and testing.