Remote Senior Performance Marketing Leader

Focus Partners; St. Louis (MO); On-site; USD 140,000 - 150,000; Full time

Job summary

Focus Partners is seeking a Performance Marketing Senior Manager to lead paid digital acquisition, optimize campaigns, and drive pipeline growth for investor leads. You will manage paid search and social across Google, Bing, LinkedIn, and Meta, and partner with agencies as needed.

This remote role requires 5+ years in paid media, experience in financial services, and proficiency with GA4 dashboards to ensure accurate tracking and ROI improvements.

Qualifications

• Bachelor’s degree or relevant work experience
• 5+ years of experience in paid media or performance marketing
• Experience in financial services
• Expertise in Google Ads, LinkedIn Ads, and Meta Ads
• Experience managing lead generation campaigns
• Strong understanding of conversion funnels and attribution
• Experience working with analytics platforms such as GA4 and marketing dashboards

Responsibilities

• Plan, execute, and optimize paid search and paid social campaigns across Google, Bing, LinkedIn, and Meta
• Manage performance of six-figure monthly digital media budgets
• Partner with external agencies on campaign execution, strategy, and reporting
• Develop and manage campaign targeting, audience strategies, and keyword portfolios
• Optimize landing pages and conversion paths in collaboration with the web team
• Implement structured A/B testing programs for creative, messaging, and offers
• Monitor campaign performance and deliver regular reporting on ROI and lead quality
• Collaborate with analytics and CRM teams to ensure accurate tracking and attribution
• Identify opportunities to expand into new performance channels

Skills

Paid media expertise

Lead generation

Campaign optimization

Conversion funnel knowledge

GA4 analytics

Marketing dashboards

Education

Bachelor’s degree or relevant work experience

Tools

GA4

Marketing dashboards

Job description

Focus Partners is seeking a Performance Marketing Senior Manager to lead paid digital acquisition, optimize campaigns, and drive pipeline growth for investor leads. You will manage paid search and social across Google, Bing, LinkedIn, and Meta, and partner with agencies as needed.

This remote role requires 5+ years in paid media, experience in financial services, and proficiency with GA4 dashboards to ensure accurate tracking and ROI improvements.