Senior Digital Content & SEO Strategy Lead

Flowers Foods; Kentucky; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental:

Job summary

Flowers Foods is seeking an experienced Digital Content Lead to own the enterprise strategy for brand websites, retailer platforms, and digital shelf initiatives. You will drive SEO, AEO, and AI visibility, manage content standards, and partner with brand teams to optimize product copy and imagery.

You will lead content launches, set KPIs, and analyze performance with Profound, Profitero, Bazaarvoice, and other tools to improve search rank and conversion.

Qualifications

• Experience leading digital content and SEO programs for CPG brands.
• Strong KPI definition, analysis, and actionable recommendations.
• Knowledge of content optimization, structured data, and analytics.

Responsibilities

• Owns enterprise digital content strategy for brand websites and retailer platforms.
• Leads SEO, AEO, and AI visibility initiatives and roadmaps.
• Manages content and metadata standards across sites and channels.
• Oversees content creation and retailer-specific content to boost discoverability.
• Partners with brand teams on content, structure, and technical improvements.
• Drives content launches with clear timelines and approvals.
• Sets and tracks digital content KPIs using Profound and analytics tools.
• Monitors trends and translates opportunities into scalable standards.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital shelf

Website optimization

KPIs

Project management

Communication

Executive presentation

Education

Bachelor's degree in Marketing

Advanced SEO / analytics certification

Tools

Profound

Profitero

Bazaarvoice

Destini

Job description

Flowers Foods is seeking an experienced Digital Content Lead to own the enterprise strategy for brand websites, retailer platforms, and digital shelf initiatives. You will drive SEO, AEO, and AI visibility, manage content standards, and partner with brand teams to optimize product copy and imagery.

You will lead content launches, set KPIs, and analyze performance with Profound, Profitero, Bazaarvoice, and other tools to improve search rank and conversion.