Digital Content & SEO Lead for AI-Driven Growth

Flowers Foods; West Virginia; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Professional growth

Paid vacation, holidays, and parental

Parental leave

Job summary

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.

This role owns content standards, SEO/AEO and AI Visibility, and collaborates with brand, ecommerce, technology, regulatory, legal, and agency teams. You will translate insights into actionable recommendations, manage content development and workflows, set KPIs, and drive content that improves

Qualifications

• 7–10 years of digital marketing, ecommerce, content strategy, SEO, digital shelf, or related fields; CPG experience preferred.
• Strategy setting, KPIs, performance analysis, and translating insights into recommendations.
• Experience leading agency/vendor relationships and influencing cross-functional stakeholders without direct authority.
• Strong knowledge of SEO fundamentals, content optimization, digital analytics; AI Visibility experience preferred.
• Familiarity with digital shelf, ratings and reviews, content syndication platforms; Profound/Profitero/Bazaarvoice/Syndigo a plus.
• Strong project management, communication, prioritization, and executive presentation skills.
• Bachelor’s degree in marketing or related field; advanced degree or relevant certifications a plus.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences
• Leads SEO, AEO, and AI Visibility strategy and execution including roadmaps and performance reporting
• Manages relationships with SEO/AEO agencies, Profound, Bazaarvoice, Destini, and other content/digital shelf partners
• Defines and governs digital content standards, including product copy, SEO/AEO copy, and metadata
• Leads creation and optimization of new content and retailer-specific content for discoverability and conversion
• Owns website content workflows and optimization priorities with brand teams
• Owns project plans and timelines for new content launches with approvals and retailer requirements
• Sets digital content and AI Visibility KPIs; analyzes performance and delivers executive readouts
• Leads digital shelf strategy and uses analytics to improve search rank and conversion
• Monitors trends and translates opportunities into scalable standards and action plans
• Provides strategic oversight to DAM+PIM Specialist for content operations
• Owns ratings and reviews strategy with platforms to increase volume and improve quality
• Complies with all company policies and duties as assigned

Skills

Digital marketing

SEO

Content strategy

Ecommerce

Analytics

Project management

Agency management

Education

Bachelor's degree in marketing / related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.

This role owns content standards, SEO/AEO and AI Visibility, and collaborates with brand, ecommerce, technology, regulatory, legal, and agency teams. You will translate insights into actionable recommendations, manage content development and workflows, set KPIs, and drive content that improves