Senior Digital Content & AI Visibility Lead (CPG)
Flowers Foods
A complete application in a minute
Tailored resume and cover letter, ready to send.
Benefits offered by this job
Job summary
Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
You will own content standards, SEO/AEO, and AI Visibility, collaborating with brand, ecommerce, technology, regulatory, legal, and agency teams to set priorities, manage timelines, and ensure accurate, high-performing content.
Qualifications
- At least 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, or related fields; CPG experience strongly preferred.
Responsibilities
- Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
Skills
Education
Tools
Job description
Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
You will own content standards, SEO/AEO, and AI Visibility, collaborating with brand, ecommerce, technology, regulatory, legal, and agency teams to set priorities, manage timelines, and ensure accurate, high-performing content.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
