Digital Content & AI Visibility Manager

Flowers Foods; Minneota (MN); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental/

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives.

You will own SEO, AEO, and AI Visibility efforts, define content standards, and drive content quality to improve discoverability and conversion. The role requires 7–10 years in digital marketing and a track record of cross-functional collaboration with marketing, ecommerce, and technology teams.

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO, digital shelf.
• CPG industry experience preferred.
• Experience leading agency and vendor relationships.
• Strong knowledge of SEO fundamentals and analytics.
• Experience with Profound, Profitero, Bazaarvoice, Syndigo is a plus.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search.
• Leads SEO, AEO, and AI Visibility strategy and execution with roadmaps and reporting.
• Manages relationships with agencies and content partners.
• Defines digital content standards and metadata.
• Owns content launches and retailer-specific content to improve discoverability.
• Sets KPIs and analyzes performance with analytics tools.
• Provides oversight to DAM/PIM operations.

Skills

Digital marketing

Ecommerce

SEO

Content strategy

Analytics

Digital shelf

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives.

You will own SEO, AEO, and AI Visibility efforts, define content standards, and drive content quality to improve discoverability and conversion. The role requires 7–10 years in digital marketing and a track record of cross-functional collaboration with marketing, ecommerce, and technology teams.