Senior Digital Analytics & Insights Analyst – Pro (Remote)

Socket.dev; United States; On-site; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Flexible holiday schedule

Vehicle discount program

Tuition assistance

Job summary

Ford Motor Company seeks an experienced Analyst, Digital Analytics to join the Ford Pro Digital Product team. You will translate stakeholder questions into measurement plans, perform advanced analysis, and deliver actionable recommendations that improve digital experiences and business outcomes.

You will collaborate with cross-functional partners, curate Analytics workspaces, build dashboards, and scale AI-enabled analytics while communicating findings clearly to technical and non-technical

Qualifications

• Bachelor's degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or related field, or equivalent combination of education and experience.
• 5+ years of experience in digital analytics, product analytics, customer analytics, marketing analytics, business intelligence, or related analytical field.
• 3+ years of hands-on experience with a digital analytics platform such as Adobe Analytics or Google Analytics.
• 3+ years of experience using SQL to analyze large datasets, integrate multiple data sources, and validate analytical outputs.
• 2+ years of experience creating dashboards or reusable reporting with tools such as Power BI, Tableau, Looker, Qlik, or similar platforms.

Responsibilities

• Lead measurement and insight generation across Ford Pro Digital Product's journeys, translating business goals and stakeholder questions into KPIs and measurement plans.
• Partner with product managers, engineers, designers, and data teams to ensure new digital experiences can be measured effectively.
• Collaborate with analytics teams to tell holistic Ford Pro stories.
• Analyze clickstream and digital behavioral data, conduct journey analyses, and develop actionable recommendations.
• Curate Adobe Analytics workspaces and build dashboards and self-service reporting for on-demand visibility into performance metrics.
• Use SQL and analytics tools to integrate and interpret enterprise datasets to create unified views of Ford Pro journeys and outcomes.
• Develop automated analytical methods and AI-enabled workflows to scale insight generation with human review.
• Present findings in concise narratives tailored to technical and non-technical audiences.

Skills

Digital analytics

Adobe Analytics

Google Analytics

SQL

Power BI

Tableau

Looker

Qlik

Education

Bachelor's degree in Analytics/Data Science/CS or related field

Master’s degree in Analytics/Data Science or related field

Tools

Jira

GitHub

APIs

Job description

Ford Motor Company seeks an experienced Analyst, Digital Analytics to join the Ford Pro Digital Product team. You will translate stakeholder questions into measurement plans, perform advanced analysis, and deliver actionable recommendations that improve digital experiences and business outcomes.

You will collaborate with cross-functional partners, curate Analytics workspaces, build dashboards, and scale AI-enabled analytics while communicating findings clearly to technical and non-technical