Analyst, Digital Analytics

Ford; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Ford is seeking an experienced Analyst, Digital Analytics to join Ford's Digital Analytics & Experimentation team, aligned to Ford Pro. You will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver clear recommendations to improve digital experiences and business outcomes.

You will also collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to bring together insights and develop holistic Ford Pro narratives.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5+ years of experience in digital analytics or related analytical field.
• 3+ years hands-on experience with a digital analytics platform (Adobe Analytics or Google Analytics).
• 3+ years experience using SQL to analyze large datasets and integrate data sources.
• 2+ years experience creating dashboards or reports (Power BI, Tableau, Looker, Qlik).

Responsibilities

• Lead measurement and insight generation across Ford Pro Digital Product journeys.
• Partner with product managers, engineers, designers, and data teams to measure new experiences.
• Collaborate with Telematics, Customer Service, Marketing, and Finance analytics to tell holistic Ford Pro stories.
• Analyze clickstream and digital behavior data and conduct journey analyses to identify friction and opportunities.
• Curate Adobe Analytics workspaces and build dashboards for on-demand visibility into metrics.
• Use SQL and analytics tools to integrate datasets and develop unified views of Ford Pro journeys.
• Develop scalable analytics methods and AI-enabled workflows with human review.
• Present findings to technical and non-technical audiences.

Skills

Digital analytics

SQL

Data visualization

Stakeholder communication

Education

Bachelor's degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or a related field

Tools

Adobe Analytics

Google Analytics

Power BI

Tableau

Looker

Qlik

Job description

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

In this position...

We are seeking an experienced Analyst, Digital Analytics to join Ford's Digital Analytics & Experimentation team, with primary alignment to Ford Pro.Working closely with the Ford Pro Digital Product team, you will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver clear recommendations that improve digital experiences and business outcomes.You will also collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to bring together relevant insights and develop more holistic Ford Pro narratives.This role blends hands‑on analytics with technical problem‑solving. The strongest candidate will be equally comfortable analyzing complex data, evaluating measurement quality, defining analytical requirements, building scalable analytics and AI‑enabled solutions, and explaining what the findings mean for Ford Pro Digital Product stakeholders.Although this is classified as a remote position, candidates within commuting distance of a Ford hub may be required to work onsite four or more days per week. We strongly prefer candidates who can work onsite in or relocate to Dearborn, MI. Eastern Time work hours are also highly preferred.

What you'll do...

• Lead measurement and insight generation across Ford Pro Digital Product's unauthenticated and authenticated web journeys, translating business goals and stakeholder questions into clear key performance indicators, measurement plans, and success criteria.
• Partner with Ford Pro Digital Product managers, engineers, experience designers, and data and tagging teams to ensure new and evolving digital experiences can be measured effectively.
• Collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to bring together relevant insights and tell holistic Ford Pro stories.
• Analyze clickstream and digital behavioral data and conduct advanced journey analyses to answer high‑value questions, identify friction and root causes, surface emerging opportunities, and develop actionable recommendations.
• Curate Adobe Analytics workspaces and build strategic dashboards and self‑service reporting that provide trusted, on‑demand visibility into common performance metrics.
• Use SQL and analytical tools to integrate, query, join, validate, and interpret digital, customer, account, vehicle, lead, transaction, and other approved enterprise datasets, developing unified views of Ford Pro digital journeys and outcomes.
• Develop, implement, and scale reusable analytical methods, automation, and AI‑enabled workflows that improve the speed, consistency, and scalability of analysis and insight generation while maintaining appropriate human review.
• Present complex analytical findings in concise, decision‑ready narratives tailored to technical and non‑technical audiences.

You’ll have...

• Bachelor’s degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in digital analytics, product analytics, customer analytics, marketing analytics, business intelligence, or a related analytical field.
• 3+ years of hands‑on experience with a digital analytics platform such as Adobe Analytics or Google Analytics.
• 3+ years of experience using SQL to analyze large datasets, integrate multiple data sources, and validate analytical outputs.
• 2+ years of experience creating dashboards or reusable reporting with tools such as Power BI, Tableau, Looker, Qlik, or similar platforms.

Even better, you may have...

• Master’s degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or a related field
• Demonstrated ability to move from an ambiguous stakeholder question to a structured analysis, clear findings, and practical recommendations.
• Strong written and verbal communication skills, including experience presenting analytical findings to cross‑functional partners and leaders.

Digital Measurement

• Hands‑on experience with Adobe Analytics, including creation of curated workspaces for recurring stakeholder needs.
• Fluency with AI tools and frameworks.
• Working knowledge of digital measurement fundamentals and tag management, with the ability