Senior Demand Gen Operations Lead

Abnormal Security Corp.; United States; Remote; USD 153,000 - 220,000; Full time

Job summary

Abnormal Security Corp. is seeking a Senior Manager of Demand Generation Operations in the United States.

You will partner with Revenue Marketing and Digital Marketing to translate ARR targets into operational demand strategies, ensure full-funnel motion from MQL to Closed Won, and fix bottlenecks when conversion stalls. You will own lead lifecycle and SLAs while driving data-driven decisions to scale an AI-native security platform.

Qualifications

• 7+ years of experience in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company.
• Proven track record translating revenue and pipeline targets into demand generation plans and funnel models.
• Deep experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs.
• Experience leading pipeline and campaign performance reviews with senior Sales and Marketing leaders, and driving action from the findings.
• Strong analytical skills and comfort working with funnel, attribution, and pipeline data across Salesforce, marketing automation, and BI tools.

Responsibilities

• Translate ARR and pipeline targets into operational demand generation strategies, funnel models, and execution roadmaps.
• Serve as the operational business partner to marketing leaders, helping plan and invest where the funnel matters.
• Establish and refine end-to-end lead lifecycle model and SLA alignment with Sales.
• Lead regular pipeline velocity and campaign performance reviews to identify bottlenecks and optimize paths.
• Diagnose where pipeline stalls occur and drive fixes with cross-functional teams.
• Monitor SLA adherence and stage latency to keep accountability clear and gaps closed quickly.
• Partner to measure campaign and channel performance against pipeline and revenue for informed investments.
• Help evolve multi-product funnel and ABM planning for broader product adoption.
• Use AI-first insights to surface early warning signs and recommended actions in the funnel.
• Collaborate with GTM teams to ensure aligned definitions and reporting across the funnel.

Skills

7+ years experience

Demand generation

Analytical skills

Cross-functional collaboration

Funnel optimization

Salesforce

Tools

Salesforce

Marketo

6sense

Snowflake

Sigma

Job description

Abnormal Security Corp. is seeking a Senior Manager of Demand Generation Operations in the United States.

You will partner with Revenue Marketing and Digital Marketing to translate ARR targets into operational demand strategies, ensure full-funnel motion from MQL to Closed Won, and fix bottlenecks when conversion stalls. You will own lead lifecycle and SLAs while driving data-driven decisions to scale an AI-native security platform.