Sr. Manager, Demand Gen Ops for Revenue Growth

Abnormal; United States; Remote; USD 153,000 - 220,000; Full time

Job summary

Abnormal is seeking a Senior Manager, Demand Generation Operations to translate revenue targets into a scalable demand engine. You will partner with Revenue Marketing and Digital Marketing to plan investments that matter, driving a full funnel from MQL to Closed Won.

You will diagnose bottlenecks, refine lead lifecycle and SLAs, and run regular reviews with Sales, BDR/SDR, and Marketing leadership. An AI-forward approach will surface early warnings and guide actions to keep Abnormal on track for

Qualifications

• 7+ years in demand generation operations, marketing operations, revenue operations, or related analytical GTM role at a high-growth B2B SaaS company.
• Proven track record translating revenue and pipeline targets into demand generation plans and funnel models.
• Deep experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs.
• Experience leading pipeline and campaign performance reviews with senior Sales and Marketing leaders, and driving action from the findings.
• Strong analytical skills and comfort with funnel, attribution, and pipeline data across Salesforce, marketing automation, and BI tools.
• Working knowledge of lead scoring, routing, and marketing attribution, and how they affect funnel performance.
• Exceptional cross-functional communication skills, with the credibility to align Marketing, SDR, and Sales leaders around shared definitions and goals.

Responsibilities

• Turn targets into plans: translate ARR and pipeline targets into operational demand generation strategies, funnel models, and execution roadmaps.
• Be the strategic partner to marketing leadership, helping plan, prioritize, and invest where the funnel indicates matters most.
• Own the lead lifecycle model: establish and refine end-to-end lead lifecycle model, conversion benchmarks, and SLAs.
• Run funnel reviews: lead regular pipeline velocity and campaign performance reviews with Sales and Marketing executives.
• Diagnose bottlenecks from MQL to Closed Won: identify where and why pipeline stalls and drive fixes with responsible teams.
• Monitor SLA adherence and stage latency across Marketing, SDR, and Sales, making performance visible to close gaps.
• Connect programs to pipeline: measure campaign and channel performance against pipeline and revenue with Marketing Ops and Revenue Analytics.
• Plan for a multi-product funnel: evolve funnel model, targeting, and ABM planning as more products are added.
• Use AI to see problems sooner: apply an AI-first mindset to funnel monitoring and proactive actions.
• Partner across GTM: align systems, definitions, and reporting across funnel with Marketing Ops, Sales Ops, Revenue Systems & Analytics.

Skills

Demand generation operations

Revenue operations

Lead lifecycle modeling

SLAs & governance

Analytical skills

Cross-functional collaboration

Tools

Salesforce

Marketo

6sense

Snowflake

Sigma

Job description

Abnormal is seeking a Senior Manager, Demand Generation Operations to translate revenue targets into a scalable demand engine. You will partner with Revenue Marketing and Digital Marketing to plan investments that matter, driving a full funnel from MQL to Closed Won.

You will diagnose bottlenecks, refine lead lifecycle and SLAs, and run regular reviews with Sales, BDR/SDR, and Marketing leadership. An AI-forward approach will surface early warnings and guide actions to keep Abnormal on track for