Senior Demand Generation Manager — SaaS

Cloudsmith; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Pre-IPO equity

Private healthcare

Generous annual leave

Professional development budget

Job summary

Cloudsmith is seeking a Sr. Demand Generation Marketing Manager to design and execute multi-channel programs that generate pipeline from platform and security engineers.

You will own campaigns across email, webinars, social, and web, collaborating with Product Marketing, DevRel, and Sales to align messaging with product priorities. The role focuses on building lifecycle programs that nurture prospects through the funnel, improving email health, and measuring impact to inform future growth.

Qualifications

• 6+ years in B2B SaaS demand generation or campaign marketing.
• Experience marketing to technical buyers (developers, DevOps, platform engineering, or security).
• Hands-on experience building and running email, lifecycle, and nurture programs in a marketing automation platform.
• Experience running multi-channel campaigns across email, webinars, video, social, and written content.
• Proficiency with using AI to automate and/or enhance the work you do.
• Experience running partner co-marketing programs.
• Campaign reporting and leading campaign retrospectives.

Responsibilities

• Plan and own multi-channel campaigns and product launches.
• Collaborate with Product Marketing, Developer Relations, and Sales to align themes.
• Define objectives, target persona(s), buying stages, and success metrics; create briefs.
• Oversee creation of digital programs within campaigns to generate pipeline.
• Build landing pages, emails, and promotional materials for webinars/long-form content.
• Monitor impact and report campaign performance to inform future plans.

Skills

Demand generation

Campaign marketing

Technical buyers

Lifecycle emails

Multi-channel campaigns

AI in marketing

Partner marketing

Campaign analytics

Tools

Marketing automation platform

Job description

Cloudsmith is seeking a Sr. Demand Generation Marketing Manager to design and execute multi-channel programs that generate pipeline from platform and security engineers.

You will own campaigns across email, webinars, social, and web, collaborating with Product Marketing, DevRel, and Sales to align messaging with product priorities. The role focuses on building lifecycle programs that nurture prospects through the funnel, improving email health, and measuring impact to inform future growth.