Demand Generation Manager

VANTA Partners Inc; San Mateo (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading AI security platform is seeking an experienced demand generation professional to manage and automate high-impact marketing programs. Responsibilities include building digital campaigns and nurturing leads through HubSpot. Ideal candidates have over 5 years of experience in B2B demand generation, preferably in security or development tools, and are proficient in analyzing performance metrics. This role presents an opportunity to influence marketing strategies in a fast-growing environment.

Qualifications

• 5+ years B2B demand generation experience, preferably in security or development tools.
• Hands-on experience with HubSpot or similar automation platforms.
• Experience in running paid campaigns, account-based marketing (ABM), and organizing conferences.

Responsibilities

• Own end-to-end demand generation including building and automating digital programs.
• Execute targeted digital campaigns directed at security leaders and developers.
• Analyze metrics and optimize performance based on data-driven insights.

Skills

B2B demand generation

HubSpot or similar automation platforms

Running paid campaigns

Data-driven analytics

Job description

Overview

We’re the leading open-core platform for AI security, trusted by 250,000+ developers and 125+ Fortune 500 companies. Backed by top-tier investors and recommended by major AI labs, we help teams ship secure AI applications and agents through real-time scanning, automated red teaming, and continuous monitoring.

About the Role

Own end-to-end demand generation: build and automate high-impact digital programs, campaigns, and events that drive pipeline and revenue. Work closely with Sales to convert interest into customers in a lean, high-velocity Marketing team.

What You’ll Do

Programs & Campaigns

• Execute targeted digital campaigns for security leaders and developers
• Build/optimize landing pages, ad creative, offers, and messaging
• Test channels, audiences, and creatives to maximize performance
• Manage budgets with focus on CPL and pipeline ROI
• Support field events and onsite programs

Lead Nurture & Lifecycle

• Design persona- and stage-specific nurture sequences
• Implement/refine lead scoring and qualification
• Own HubSpot workflows, automations, and sequences
• Convert PLG and sales-led leads into pipeline

Reporting & Operations

• Deliver weekly pipeline reports by channel/campaign

Data & Execution

• Analyze metrics to identify gaps and optimize quickly
• Own CPL, conversion, and pipeline tracking
• Test and scale high-performing tactics

Who You Are

• 5+ years B2B demand gen (security or dev tools preferred)
• Hands-on with HubSpot or similar automation platforms
• Experience running paid campaigns, ABM, conferences/events
• Proven funnel ownership with revenue impact focus
• Data-driven; turns CRM/community analytics into campaigns

Preferred

• Security buyer marketing (AppSec, CISOs)
• SEO/SEM knowledge
• Fast-growth startup or open-source GTM background