Senior Demand Gen & Marketing Operations Lead (Remote)

Alpha, Inc.; Eden Prairie (MN); On-site; USD 135,000 - 170,000; Full time

Job summary

Alpha, Inc. in Eden Prairie, MN is seeking a Senior Manager of Demand Generation & Marketing Operations to accelerate growth across B2B markets.

You will own demand generation performance, maximize HubSpot automation, and lead ABM programs in collaboration with Sales. The role focuses on turning business objectives into scalable campaigns, building robust reporting, and leveraging AI tools to improve pipeline and marketing ROI.

Qualifications

• 6+ years of progressive B2B marketing experience including demand generation or marketing operations.
• HubSpot experience across workflows, segmentation, campaigns, lifecycle reporting.
• Experience building account-based marketing programs with Sales.

Responsibilities

• Own demand generation performance and identify growth opportunities.
• Turn objectives into actionable campaigns that engage target accounts.
• Develop reporting to reveal what works and where improvement is needed.
• Collaborate with Sales to improve lead qualification and pipeline.

Skills

Demand generation

HubSpot

Marketing operations

ABM

Campaign management

Analytics

Tools

HubSpot

ZoomInfo

Apollo

LinkedIn Campaign Manager

Google Ads

AI marketing tools

Job description

Alpha, Inc. in Eden Prairie, MN is seeking a Senior Manager of Demand Generation & Marketing Operations to accelerate growth across B2B markets.

You will own demand generation performance, maximize HubSpot automation, and lead ABM programs in collaboration with Sales. The role focuses on turning business objectives into scalable campaigns, building robust reporting, and leveraging AI tools to improve pipeline and marketing ROI.