Senior Demand Gen & Marketing Ops Lead | Remote

ControlTheory; United States; Remote; USD 83,000 - 152,000; Part time

Job summary

ControlTheory seeks a senior demand generation contractor to optimize marketing operations and pipeline infrastructure. This hands-on role builds and runs systems turning ICP awareness into meetings and deals, collaborating with founders, sales, and SDR teams.

You will shape the playbook, own attribution, nurture programs, and outbound initiatives across HubSpot, Apollo, SEO content, newsletters, and paid ads, while delivering weekly pipeline metrics.

Qualifications

• 3+ years in B2B SaaS demand generation or marketing operations, ideally at a developer tools or infrastructure company.
• Hands‑on HubSpot experience – you can build workflows, write lists, configure properties, and read attribution reports without help
• Apollo or equivalent outbound sequencing tool experience – you’ve built sequences that actually get replies from technical buyers
• Familiarity with deliverability best practices – you know what SPF/DKIM/DMARC are and have managed sender reputation
• Comfortable writing for a technical audience – you can write a cold email to a VP of Engineering that doesn’t read as corporate or AI‑generated
• Self‑directed with low need for hand‑holding – this is a contractor role, not a managed employee relationship
• Startup experience – you’re comfortable building from scratch, don’t need established playbooks, and can operate without a marketing team around you

Responsibilities

• Audit and optimize HubSpot instance – contact properties, lifecycle stages, deal pipeline, and lead scoring
• Set up full attribution tracking from first touch to opportunity, including UTM capture from paid and organic sources
• Build and maintain nurture workflows for installs, newsletter subscribers, and demo requests
• Create dashboards and weekly reporting on pipeline metrics: MQLs, SQLs, demo requests, sequence performance
• Sharpen and build up Apollo outbound sequences – email + LinkedIn, multi-touch, credible copy
• Manage and optimize lead list through Apollo and HubSpot – segment by role, company size, tool stack
• Set up deliverability infrastructure: domain warming, SPF/DKIM/DMARC, inbox rotation, bounce monitoring
• A/B test subject lines, messaging angles, and CTAs – report results weekly
• Coordinate production of targeted landing pages across content clusters
• Fill out page briefs using our template – AI-assisted for structural sections, human-written for differentiation
• Work with web team for proper publishing with schema, embeds, and internal linking
• Monitor organic performance and flag pages for updates based on data
• Build and launch bi-weekly newsletter – practical AI observability content
• Repurpose blog posts and product updates into newsletter content
• Manage list segmentation and send scheduling in HubSpot
• Propose, set up, test and manage ads programs (Reddit, Google, LinkedIn)
• Own budget reporting on CPL, CPC, conversions
• Monitor developer communities for engagement opportunities
• Draft responses to high-value threads for founder posting
• Identify sponsorship opportunities and events
• Track meetups and conferences – calendar with costs
• Coordinate content initiatives with founders for credible engagement
• Own marketing-to-sales handoff – define MQL criteria, triggers, and SDR briefings
• Brief SDR on priority accounts and inbound signals

Skills

3+ years B2B SaaS demand generation

Tech audience writing

Self-directed

Startup experience

Tools

HubSpot

Apollo

LinkedIn Sales Navigator

Deliverability best practices

Job description

ControlTheory seeks a senior demand generation contractor to optimize marketing operations and pipeline infrastructure. This hands-on role builds and runs systems turning ICP awareness into meetings and deals, collaborating with founders, sales, and SDR teams.

You will shape the playbook, own attribution, nurture programs, and outbound initiatives across HubSpot, Apollo, SEO content, newsletters, and paid ads, while delivering weekly pipeline metrics.