Senior Demand Gen Manager — Full-Funnel B2B, Hybrid

Manhattan Associates; Atlanta (GA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid work options

Health coverage

LinkedIn Learning access

401(k) with 50% match up to 6% from #1

Job summary

Manhattan Associates is seeking a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. You will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.

You will shape priorities, develop briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels, ensuring BDR activation is built into

Qualifications

• 6–10 years of B2B marketing experience in demand generation or integrated marketing.
• Experience building and operating full-funnel, multi-channel campaigns in enterprise environments.
• Experience with BDR/SDR alignment to drive campaign activation and conversions.
• Ability to manage multiple campaign workstreams across matrixed teams.
• Experience using performance data to shape strategy and optimize results.
• Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
• Collaborative with digital and channel specialists to improve traffic and conversion paths.
• Preferred: SaaS, supply chain, logistics, or related enterprise technology markets.

Responsibilities

• Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
• Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
• Create campaign briefs and planning inputs that align cross-functional teams around goals, audiences, messaging, and execution plans.
• Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market.
• Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies with Marketing Ops.
• Ensure BDR outreach aligns with campaign messaging, buyer signals, and activation timelines.
• Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.
• Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.
• Support quarterly planning, campaign prioritization, and investment decisions based on performance trends.
• Translate data into actionable recommendations for stakeholders, including senior marketing leadership.

Skills

B2B marketing

Full-funnel marketing

Campaign strategy

Analytical thinking

Cross-functional collaboration

Tools

Salesforce

Marketo

Demandbase

People.ai

Outreach

Job description

Manhattan Associates is seeking a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. You will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.

You will shape priorities, develop briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels, ensuring BDR activation is built into