Enterprise Demand Gen Lead — Full‑Funnel, Multi‑Channel

Manhattan Associates; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work options

Health coverage

401(k) with match

Job summary

Manhattan Associates in Atlanta seeks a Demand Generation Manager to own the demand generation strategy for a focused market segment, building integrated, full-funnel programs across paid, owned, earned, events, and partner channels.

You will coordinate with BDR leadership, RevOps, Marketing Ops, and product marketing to drive engagement, pipeline, and measurable business impact while optimizing performance and conversion across the funnel.

Qualifications

• 6–10 years of B2B marketing experience in demand generation or campaign strategy.
• Experience building full-funnel, multi-channel campaigns in enterprise or complex B2B environments.
• Experience working with BDR/ SDR teams to align outbound activation with goals.
• Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
• Preferred experience in SaaS, supply chain, logistics, or related enterprise tech markets.

Responsibilities

• Own the demand generation strategy for your segment, including priorities and campaign sequencing.
• Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
• Create campaign briefs and planning inputs that align cross-functional teams around clear goals and audiences.
• Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Ops, Creative, and channel specialists.
• Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies.
• Ensure BDR outreach is aligned to campaign messaging and activation timelines.
• Monitor campaign and funnel performance across volume, velocity, conversion, and pipeline progression.
• Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoffs.
• Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends.
• Translate data into actionable recommendations for stakeholders, including senior marketing leadership.

Skills

Demand generation

Full-funnel campaigns

Multi-channel marketing

B2B marketing

Campaign strategy

BDR alignment

Measurement & forecasting

Data-driven decisions

Tools

Salesforce

Marketo

Demandbase

People.ai

Outreach

Job description

Manhattan Associates in Atlanta seeks a Demand Generation Manager to own the demand generation strategy for a focused market segment, building integrated, full-funnel programs across paid, owned, earned, events, and partner channels.

You will coordinate with BDR leadership, RevOps, Marketing Ops, and product marketing to drive engagement, pipeline, and measurable business impact while optimizing performance and conversion across the funnel.