ABM Demand Gen Lead: Full-Funnel Campaigns

Motive; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Motive is seeking a results-driven B2B marketing professional to drive account-based marketing and full-funnel demand generation in the New York market. You will own ABM programs, coordinate with Content, Solutions, and Product Marketing, and partner with Marketing Operations to ensure accurate reporting and optimized audience targeting.

Join a fast-moving team that values data-driven decisions, clear stakeholder communication, and the ability to execute across multiple channels.

Qualifications

• 3+ years of experience in B2B marketing, demand generation, integrated campaigns, or a related field, preferably in technology or SaaS.
• Bachelor’s degree or equivalent practical experience as above.
• Experience with ABM frameworks and multi-channel demand generation is a plus.

Responsibilities

• Execute and support account-based marketing programs and demand generation campaigns.
• Own selected ABM programs and campaigns from brief creation through execution and follow-up.
• Collaborate with Content, Solutions, and Product Marketing to align content with buyer needs and funnel stages.
• Partner with Marketing Operations to support audience segmentation, list hygiene, campaign setup, and reporting.
• Launch, monitor, and optimize campaigns across email, LinkedIn, display, content syndication, web, webinars, direct mail, and other channels.
• Contribute to quarterly planning and asset/content planning.
• Identify opportunities to improve campaign processes and handoffs.

Skills

Analytical thinking

Problem-solving

Execution

Adaptability

Collaboration

User focus

Communication

Marketing fundamentals

Technical skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Asana

Sendoso

Outreach

Goldcast

Glean

Job description

Motive is seeking a results-driven B2B marketing professional to drive account-based marketing and full-funnel demand generation in the New York market. You will own ABM programs, coordinate with Content, Solutions, and Product Marketing, and partner with Marketing Operations to ensure accurate reporting and optimized audience targeting.

Join a fast-moving team that values data-driven decisions, clear stakeholder communication, and the ability to execute across multiple channels.