Growth-Focused B2B Demand Gen Manager

Applied Resource Group; Atlanta (GA); On-site; USD 100,000 - 160,000; Full time

Job summary

Applied Resource Group is seeking an experienced Demand Generation Manager to build and execute scalable B2B demand generation programs that drive pipeline growth, conversions, and revenue for a growing technology organization.

You will own integrated demand generation across paid, owned, and earned channels, partnering with Sales to develop campaigns, optimize funnel performance, and manage ABM programs and budgets while leveraging marketing automation and CRM systems to measure impact.

Qualifications

• 5+ years of B2B demand generation experience.
• Proven ability to create programs that generate qualified sales pipeline.
• Hands-on management of Google Ads and LinkedIn Ads campaigns.
• Experience with marketing automation and CRM platforms.
• Strong HubSpot experience including nurture, scoring, and reporting.
• Familiarity with ABM and content syndication.
• Excellent written and verbal communication; ability to collaborate with Sales.

Responsibilities

• Own demand generation strategy and multi-channel campaign planning.
• Develop and execute integrated campaigns across paid digital, email, content, webinars, and nurture programs.
• Manage and optimize paid campaigns on Google Ads and LinkedIn Ads.
• Develop lead nurture and lifecycle programs to improve engagement and funnel conversion.
• Collaborate with Sales on lead scoring, qualification, and marketing-to-sales handoffs.
• Build and manage ABM programs targeting strategic accounts.
• Oversee budgets and marketing technology platforms.
• Produce campaign reporting, attribution, and funnel performance metrics.
• Track metrics such as qualified pipeline, conversion rates, cost per lead, and velocity.

Skills

B2B demand generation

Campaign planning

Paid digital campaigns

Lead scoring

ABM programs

Data-driven decisions

Cross-functional collaboration

Tools

HubSpot

Google Ads

LinkedIn Ads

CRM platforms

Job description

Applied Resource Group is seeking an experienced Demand Generation Manager to build and execute scalable B2B demand generation programs that drive pipeline growth, conversions, and revenue for a growing technology organization.

You will own integrated demand generation across paid, owned, and earned channels, partnering with Sales to develop campaigns, optimize funnel performance, and manage ABM programs and budgets while leveraging marketing automation and CRM systems to measure impact.