Senior Demand Gen Manager - Full-Funnel ABM & Pipeline

NetBox Labs; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

NetBox Labs in New York is seeking a Senior Demand Generation Manager who will own strategy and execution of demand programs from awareness to pipeline. You will lead multi-channel campaigns, ABM, and email nurture, reporting on performance and ensuring real pipeline impact.

You will collaborate with Sales, Product Marketing, and Customer Success, shaping messaging, landing pages, and website optimization. The ideal candidate has 6+ years in B2B demand gen, hands-on ABM, and a track record of

Qualifications

• 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
• Proven track record building integrated campaigns that drive measurable pipeline.
• Hands-on ABM experience — you’ve built the plays, not just the strategy decks.
• Experience in a high-growth startup or scale-up environment.
• Strong command of marketing automation and CRM (HubSpot).
• Comfortable pulling and interpreting data and making decisions from it.
• Experience managing website projects cross-functionally with design, product, and marketing teams.
• Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
• Able to manage multiple programs in flight simultaneously without dropping quality.

Responsibilities

• Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
• Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
• Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
• Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
• Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
• Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
• Track, report, and iterate. You’ll be accountable for pipeline contribution, not just campaign outputs.

Skills

Demand generation

ABM

Email nurture

Multi-channel campaigns

Data-driven decisions

Marketing automation

Website optimization

Cross-functional collaboration

Strong written communication

Tools

HubSpot

Claude Code

Job description

NetBox Labs in New York is seeking a Senior Demand Generation Manager who will own strategy and execution of demand programs from awareness to pipeline. You will lead multi-channel campaigns, ABM, and email nurture, reporting on performance and ensuring real pipeline impact.

You will collaborate with Sales, Product Marketing, and Customer Success, shaping messaging, landing pages, and website optimization. The ideal candidate has 6+ years in B2B demand gen, hands-on ABM, and a track record of