Senior Demand Gen Manager — B2B SaaS (Remote)

OSavul, Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

OSavul, Inc. is seeking a Demand Generation Manager to own pipeline growth for our B2B expansion. This hands-on role spans paid acquisition, ABM, funnel optimization and attribution, with full ownership of a dedicated budget.

You will partner with Field Marketing and Product Marketing and report directly to the CBDO. You will run campaigns across Google Ads, LinkedIn Ads and Meta, manage the funnel from first touch to MQL/SQL handoff, build attribution systems, and design ABM programs for named

Qualifications

• Proven, hands-on track record in B2B demand generation with real ownership of campaign execution.
• Experience with B2B SaaS in security, defense, or other regulated/enterprise industries.
• Hands-on experience running paid acquisition campaigns independently (Google Ads and/or LinkedIn Ads), including budget management and optimization.
• Experience building or working with attribution and analytics systems (e.g., GA4, BigQuery) to connect marketing activity to pipeline.
• Experience with ABM strategies, identifying target accounts and building personalized campaigns.

Responsibilities

• Own demand generation campaigns end-to-end — planning, launch, optimization, and results analysis across paid channels (Google Ads, LinkedIn Ads, Meta Ads).
• Manage the marketing funnel from first touch to MQL/SQL handoff, keeping sales supplied with qualified leads.
• Build and maintain attribution infrastructure to track what's actually driving the pipeline, and use it to guide budget allocation.
• Design and run ABM programs targeting named enterprise accounts within our ICP.
• Coordinate closely with our Field Marketing team to align campaigns with events and webinars, and with Product Marketing on messaging and positioning.
• Identify, test, and scale new acquisition channels based on performance data.

Skills

B2B demand generation

Campaign ownership

ABM programs

Analytics

Tools

GA4

BigQuery

HubSpot

Job description

OSavul, Inc. is seeking a Demand Generation Manager to own pipeline growth for our B2B expansion. This hands-on role spans paid acquisition, ABM, funnel optimization and attribution, with full ownership of a dedicated budget.

You will partner with Field Marketing and Product Marketing and report directly to the CBDO. You will run campaigns across Google Ads, LinkedIn Ads and Meta, manage the funnel from first touch to MQL/SQL handoff, build attribution systems, and design ABM programs for named