Demand Gen Lead: Growth, ABM & Pipeline Ownership

Vibes; United States; On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Competitive equity

Medical/dental/vision coverage

Short- and long-term disability

Life insurance

11 paid holidays

Flexible vacation

Commuter benefits

401(k) with company match

Paid parental leave

Job summary

Vibes is transforming the messaging ecosystem and seeks a Demand Gen leader to own strategy and end-to-end execution for a growing SaaS company. You will report to the VP of Marketing, drive pipeline targets, and influence go-to-market with senior leadership.

This remote role is based in the United States and offers autonomy to shape the program and outcomes. You will manage paid media across Google Ads and LinkedIn, design ABM and nurture programs in HubSpot, and collaborate closely with sales

Qualifications

• 6–10 years of hands-on demand generation experience, B2B + SaaS preferred.
• Proven ownership of MQL and pipeline targets; experience in marketing automation.
• Hands-on paid media management across Google Ads and LinkedIn; budgeting & optimization.
• Data fluency; able to build performance reports from dashboards.
• ABM experience and sales-marketing alignment in B2B contexts.
• Understanding of SEO/SEM fundamentals; agency/vendor management.
• AI-literate; integrating AI tools into demand gen workflows.
• Highly organized, self-directed, multi-program management in lean environments.

Responsibilities

• Own quarterly and annual MQL and pipeline targets; drive strategy to hit them.
• Lead target account selection and ABM program design with sales/marketing teams.
• Improve pipeline conversion, qualified lead volume, and account targeting.
• Track program performance and make data-driven recommendations to leadership.
• Stay current on AI-first demand gen trends and translate insights into actions.
• Execute marketing campaigns across paid ads, email, SEO/SEM, webinars, and content syndication.
• Build and manage nurture programs in HubSpot; write emails.

Skills

Demand generation

HubSpot

Google Ads

LinkedIn campaigns

ABM

Data-driven

SEO/SEM

AI in marketing

Analytics dashboards

Tools

HubSpot

Webflow

Google Ads

LinkedIn

Job description

Vibes is transforming the messaging ecosystem and seeks a Demand Gen leader to own strategy and end-to-end execution for a growing SaaS company. You will report to the VP of Marketing, drive pipeline targets, and influence go-to-market with senior leadership.

This remote role is based in the United States and offers autonomy to shape the program and outcomes. You will manage paid media across Google Ads and LinkedIn, design ABM and nurture programs in HubSpot, and collaborate closely with sales