Senior Demand Gen Manager — ABM & Multi-Channel Growth (Equity)

Bombora; New York (NY); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Flexible Vacation / Paid Holidays / 3

Education / Tuition Assistance / Stip

401K with match

Generous Parental Leave

Flexible Spending / Health Spending

Team Lunches / Events

Offices

Job summary

Bombora is seeking a Manager, Demand Generation in New York to lead strategy, development, and execution of integrated campaigns across the Bombora product suite. You will partner with Marketing, Sales, CS, and Operations to identify demand opportunities and drive pipeline and revenue growth.

You will manage end-to-end campaign ideation, development, and optimization across paid media, email, content, webinars, events, and social, while collaborating with Sales to ensure seamless lead handoffs

Qualifications

• 5+ years of experience in B2B demand generation and ABM focused on ad tech and data categories.
• Track record building campaigns (1:1, 1:few, 1: many) to engage prospects across the buyer consideration journey.
• Robust experience delivering campaigns via paid media, organic social, email, content syndication, and more.
• Experience partnering with Sales to build integrated Sales motions with SDRs and AEs.
• Strong ability to coordinate multiple functions to deliver results on time and measure performance.

Responsibilities

• Lead end-to-end ideation, development, execution, and optimization of multi-channel campaigns (paid media, email, content, webinars, events, social).
• Collaborate with Product Marketing and Sales to identify demand opportunities and structure multi-touch campaigns with compelling messaging.
• Lead Content Marketing, Marketing Operations, and Creative to build assets and bring campaigns to market.
• Collaborate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales.
• Monitor, track, and report campaign performance using KPIs focused on account penetration and engagement.

Skills

B2B demand generation

ABM focus

Campaign strategy

Project management

Cross-functional collaboration

Tools

Salesforce

Asana

HubSpot

Generative AI (ChatGPT/Gemini)

LinkedIn Campaign Manager

Google Ads

Job description

Bombora is seeking a Manager, Demand Generation in New York to lead strategy, development, and execution of integrated campaigns across the Bombora product suite. You will partner with Marketing, Sales, CS, and Operations to identify demand opportunities and drive pipeline and revenue growth.

You will manage end-to-end campaign ideation, development, and optimization across paid media, email, content, webinars, events, and social, while collaborating with Sales to ensure seamless lead handoffs