Senior Demand Gen Manager — ABM & Full-Funnel Growth

NetBox Labs, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

NetBox Labs is seeking a Senior Demand Generation Manager to own the strategy and execution of multi-channel demand programs that move from awareness to pipeline. You will design, optimize, and measure integrated campaigns, including ABM plays, email nurture, social, and website initiatives.

You will collaborate with Sales, Product Marketing, and Customer Success to drive real pipeline rather than activity.

Qualifications

• 6+ years of B2B demand generation experience.
• Proven track record building integrated campaigns that drive measurable pipeline.
• Hands-on ABM experience — you’ve built the plays, not just the strategy decks.
• Experience in a high-growth startup or scale-up environment.
• Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
• Comfortable pulling and interpreting data and making decisions from it.

Responsibilities

• Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline.
• Build and scale an ABM program targeting enterprise accounts in partnership with Sales.
• Own our end-to-end email nurture strategy across audience segments and improve conversion through testing.
• Partner with marketing colleagues to develop organic social media strategy, focusing on LinkedIn and related channels.
• Work with agency partners to manage the website, updates, landing pages, and conversion optimization.
• Partner with Product Marketing on campaign messaging and asset development.
• Track, report, and iterate on pipeline contribution, not just campaign outputs.

Skills

Demand generation

Integrated campaigns

ABM

Startup experience

Marketing automation

CRM (HubSpot)

Data-driven decisions

Cross-functional collaboration

Written communication

Multi-program management

Tools

HubSpot

Claude Code

Job description

NetBox Labs is seeking a Senior Demand Generation Manager to own the strategy and execution of multi-channel demand programs that move from awareness to pipeline. You will design, optimize, and measure integrated campaigns, including ABM plays, email nurture, social, and website initiatives.

You will collaborate with Sales, Product Marketing, and Customer Success to drive real pipeline rather than activity.