Demand Gen Manager: ABM Growth & Multi-Channel Campaigns

Bombora, Inc.

New York (NY)

On-site

USD 120,000 - 130,000

Full time

29 hours ago
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Benefits offered by this job

Flexible Vacation
Education/Tuition Assistance
Annual Learning Stipend
401K with match
Parental Leave
Health Spending Accounts
Team events
Office access

Job summary

Bombora, Inc. in New York, NY is seeking a Manager of Demand Marketing to lead strategy and execution of integrated demand generation campaigns across our product suite.

You will partner with Marketing, Sales, Customer Success, Ops, and Creative to identify opportunities and drive pipeline through multi-channel programs. You will oversee content, operations, and external agencies to bring campaigns to market, track performance, and optimize tactics with a focus on account penetration and

Qualifications

  • 5+ years in B2B demand generation and ABM
  • Proven ability to run multi-channel campaigns from strategy to measurement
  • Experience coordinating with Sales, Product Marketing and Ops

Responsibilities

  • Lead end-to-end ideation, development, execution, and optimization of multi-channel campaigns
  • Collaborate with Product Marketing and Sales to identify demand opportunities and craft messaging
  • Oversee Content Marketing, Marketing Ops, Creative, and agencies to produce assets
  • Partner with Sales to ensure seamless lead handoffs and pipeline impact

Skills

ABM
Demand Gen
Multi-channel
Sales alignment
Campaign optimization
Leadership

Tools

Salesforce
HubSpot
Asana
LinkedIn Ads
Google Ads
ChatGPT

Job description

Bombora, Inc. in New York, NY is seeking a Manager of Demand Marketing to lead strategy and execution of integrated demand generation campaigns across our product suite.

You will partner with Marketing, Sales, Customer Success, Ops, and Creative to identify opportunities and drive pipeline through multi-channel programs. You will oversee content, operations, and external agencies to bring campaigns to market, track performance, and optimize tactics with a focus on account penetration and

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