Senior Demand Gen & Local Channels Lead

Paschal Air, Plumbing & Electric; Tontitown (AR); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Performance bonus

Medical, dental, vision, retirement

PTO and holidays

Career growth in a growing org.

Privately owned company stability

Job summary

Paschal Home Services, LLC is seeking a data-driven Senior Demand Generation Specialist to own inbound customer acquisition engines and lifecycle channels within a fast-paced, in-house marketing team. This role focuses on high-intensity local channels, vendor networks, and data-driven optimization across multiple regions.

You will help homeowners choose solutions that fit their needs and budget while collaborating with service technicians, installation teams, and leadership to drive revenue

Qualifications

• 2–4 years of hands-on experience running performance-based local digital marketing campaigns.
• Experience with paid acquisition and database marketing channels.
• Familiarity with Google Ads (LSA, P‑Max) and local marketplaces.

Responsibilities

• Design, deploy and scale paid acquisition campaigns across search and local extensions.
• Own Google Local Services Ads strategy, manage budgets and review pipelines.
• Design automated email/SMS campaigns, segment audiences, and measure ROI.

Skills

Local digital marketing

Paid acquisition

Database marketing

Performance-based campaigns

Tools

Google Ads

Local marketplaces

Marketing automation tools

Job description

Paschal Home Services, LLC is seeking a data-driven Senior Demand Generation Specialist to own inbound customer acquisition engines and lifecycle channels within a fast-paced, in-house marketing team. This role focuses on high-intensity local channels, vendor networks, and data-driven optimization across multiple regions.

You will help homeowners choose solutions that fit their needs and budget while collaborating with service technicians, installation teams, and leadership to drive revenue