Senior Demand Generation Specialist – Onsite

Paschal Air, Plumbing & Electric; Tontitown (AR); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Performance bonus

Medical, dental, vision, retirement

PTO and holidays

Career growth in a growing org.

Privately owned company stability

Job summary

Paschal Home Services, LLC is seeking a data-driven Senior Demand Generation Specialist to own inbound customer acquisition engines and lifecycle channels within a fast-paced, in-house marketing team. This role focuses on high-intensity local channels, vendor networks, and data-driven optimization across multiple regions.

You will help homeowners choose solutions that fit their needs and budget while collaborating with service technicians, installation teams, and leadership to drive revenue

Qualifications

• 2–4 years of hands-on experience running performance-based local digital marketing campaigns.
• Experience with paid acquisition and database marketing channels.
• Familiarity with Google Ads (LSA, P‑Max) and local marketplaces.

Responsibilities

• Design, deploy and scale paid acquisition campaigns across search and local extensions.
• Own Google Local Services Ads strategy, manage budgets and review pipelines.
• Design automated email/SMS campaigns, segment audiences, and measure ROI.

Skills

Local digital marketing

Paid acquisition

Database marketing

Performance-based campaigns

Tools

Google Ads

Local marketplaces

Marketing automation tools

Job description

Company Overview

Paschal Home Services is a privately held, non–private equity backed home services provider, still growing with 13 locations and 400+ employees. We are building something designed to last—focused on long‑term growth, best‑in‑class culture, and doing things the right way.

Position Overview

Are you an execution-focused growth marketer who thrives on winning in hyper-competitive landscapes? We are seeking a data‑driven, fast‑moving Senior Demand Generation Specialist to own our inbound customer acquisition engines and outbound database lifecycle channels.

Unlike agency roles where your focus is split across dozens of disjointed clients, you will join an agile, high‑energy, in‑house marketing team entirely focused on scaling one powerful brand across multiple geographic regions. We operate with zero corporate bureaucracy, meaning we test quickly, launch instantly, and reward performance heavily. If you love optimizing high‑intent local channels, controlling vendor networks, and mining company data for revenue, this role is built for you.

Why This Role Is Different

• Represent a trusted, growing home services company with a strong reputation for quality and customer service
• Opportunity to maximize your earning potential through sales performance
• Help homeowners make important decisions about their comfort while providing solutions that fit their needs and budget
• Work alongside experienced service technicians, installation teams, and leadership committed to your success
• Join a privately held, growing organization focused on long‑term success, culture, and doing things the right way

Key Responsibilities

1. Inbound Local Channels & Paid Ads Optimization
   • Campaign Design & Launch: Build, deploy, and scale paid acquisition campaigns across, maximizing standard search, local extensions, and Performance Max (P-Max).
   • Local Service Engine Management: Own the daily strategy, positioning, and budget pacing for Google Local Services Ads (LSA). Manage review pipelines, license verifications, and proactively dispute invalid proximity leads to maximize ad spend.
   • Lead Quality Auditing: Monitor the lead lifecycle from click to cash. Work directly with internal CRM data to continuously drop low‑performing targets and adjust bidding tiers for maximum ROI.
2. Vendor Partner & Marketplace Management
   • Platform Ownership: Serve as the primary point of contact and master operator for our critical lead networks, including ANGI, Thumbtack, YELP, HomeAdvisor and Nextdoor among others.
   • Performance Tuning: Fine‑tune target profile filters, adjust automated instant‑book parameters, and track response windows to outperform competitors in regional marketplaces.
3. Outbound Database Marketing & Lifecycle Design
   • Retention Campaign Architecture: Design, write, and launch high‑impact email and SMS marketing campaigns utilizing our existing company database.
   • Automation & Segmentation: Build out automated consumer drip sequences, regional seasonal promotions, and win‑back flows to systematically convert stale leads and cross‑sell past customers.
   • Regulatory Compliance: Maintain strict compliance with SMS communication frameworks (TCPA/CTIA regulations) and database hygiene protocols.

What We’re Looking For:

• Experience: 2–4 years of hands‑on experience running performance‑based local digital marketing, paid acquisition, and database marketing campaigns.
• Platform Mastery: Deep, practical familiarity with Google Ads (LSA, P‑Max), local marketplaces (Angi, Yelp, Thumbtack), and marketing automation software (e.g. ServiceTitan, ActiveCampaign, or similar).
• Analytical Mindset: Comfortable using spreadsheets, analyzing pipeline data, calculating Cost Per Acquisition (CPA), and evaluating multi‑region return on investment (ROI).
• Speed & Culture Fit: Thrives in a highly competitive, fast‑paced team environment. A self‑starter who values execution over long meetings.

What We Offer:

• Competitive compensation with performance bonus earning opportunities
• Comprehensive benefits package, including medical, dental, vision, and retirement plans
• Paid Time Off and paid holidays
• Opportunity to build a rewarding career within a growing organization
• A privately owned company with long‑term leadership stability—not private equity backed

Paschal Home Services, LLC is an equal opportunity employer committed to providing a workplace free from discrimination and harassment. Employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any characteristic protected by applicable federal, state, or local laws.