Senior Demand Gen & Growth Ops (Remote)

Life360; Oregon; Hybrid; USD 102,000 - 152,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Parental leave

401(k) with company match

Mental Wellness Program

Generous PTO

Learning & Development

Job summary

Life360 Ads is seeking a Sr. Demand Generation Associate to build and optimize the lead generation and nurture engine. You will own the path from first search to sales conversation, manage website forms, SEO improvements, and campaign tracking.

You will partner with Content, Sales, and Ops to drive measurable pipeline and revenue. You will lead HubSpot and Salesforce integration, email campaigns, and paid campaigns while building reliable reporting and dashboards.

Qualifications

• 5+ years in B2B demand gen, marketing operations, or digital marketing.
• Proven lead and pipeline growth track record.
• Hands-on HubSpot and Salesforce skills.
• Website ownership and landing page building experience.
• Strong SEO and technical SEO foundation.
• Experience with paid search and LinkedIn campaigns.
• AI-native approach and ability to leverage AI tools.

Responsibilities

• Build lead process with Sales: lead stages, buyer fit, routing, and timing.
• Own HubSpot and Salesforce lead handoff, data quality, and reporting.
• Own website and landing-page operations with developers/agencies.
• Lead SEO efforts: keyword strategy, structure, and on-page fixes.
• Improve AI search visibility with clear pages and citations.
• Plan, run, and optimize paid search and LinkedIn campaigns.
• Manage email/LinkedIn campaigns: audiences, sends, testing, reporting.
• Create campaign pages and gated content with proper follow-up.
• Support named-brand and agency ABM campaigns.
• Set up dashboards and weekly/monthly reporting on lead quality.
• Test pages, offers, and campaigns; adjust based on results.
• Collaborate with Content, Product Marketing, Design, Events, PR.

Skills

B2B demand gen

Marketing operations

Digital marketing

HubSpot

Salesforce

Google Analytics

SEO

Paid search

LinkedIn campaigns

AI tools

Data dashboards

Tools

HubSpot

Salesforce

Google Analytics

Google Search Console

Ahrefs/Semrush

Job description

Life360 Ads is seeking a Sr. Demand Generation Associate to build and optimize the lead generation and nurture engine. You will own the path from first search to sales conversation, manage website forms, SEO improvements, and campaign tracking.

You will partner with Content, Sales, and Ops to drive measurable pipeline and revenue. You will lead HubSpot and Salesforce integration, email campaigns, and paid campaigns while building reliable reporting and dashboards.