Demand Gen Lead: Multi-Channel Growth & Analytics

Confidental; Miami (FL); On-site; USD 100,000 - 125,000; Full time

Job summary

Confidental, a growing venture-backed technology company, is seeking a Demand Generation Lead to drive campaign strategy and customer acquisition. This mid-level role blends strategic planning with hands-on execution, owning multi-channel programs, lifecycle marketing, and measurement.

You will partner with Sales, Revenue Operations, and agency partners, use data and testing to improve results, and explore AI-enabled approaches to optimize cost per lead and pipeline growth.

Qualifications

• 3–5 years in B2B demand generation or growth marketing with ownership of lead or pipeline goals.
• Bachelor's degree or equivalent experience.
• Experience with multi-channel campaigns and analytics.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline.
• Manage paid, organic, email, and partner channels.
• Build lifecycle and nurture programs for key customer segments.
• Run ongoing tests to improve conversion rates and acquisition costs.
• Partner with Sales and Revenue Operations on lead management and lead quality.
• Track and report on performance, ROI, and funnel metrics.
• Manage agency and vendor partners and the marketing technology stack.
• Find ways to use AI and automation to work more efficiently.

Skills

Ad platforms

Marketing automation

CRM tools

Funnel metrics

Data analysis

Campaign copywriting

Project management

Cross-functional partnership

Diversity & inclusion

Education

Bachelor's degree

Tools

Marketing automation platforms

CRM tools

Advertising platforms

Job description

Confidental, a growing venture-backed technology company, is seeking a Demand Generation Lead to drive campaign strategy and customer acquisition. This mid-level role blends strategic planning with hands-on execution, owning multi-channel programs, lifecycle marketing, and measurement.

You will partner with Sales, Revenue Operations, and agency partners, use data and testing to improve results, and explore AI-enabled approaches to optimize cost per lead and pipeline growth.