Senior Demand Generation Specialist – Onsite

Paschal Air, Plumbing & Electric; Springdale (AR); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Comprehensive benefits

Paid time off

Job summary

Paschal Home Services is seeking a data-driven Senior Demand Generation Specialist (Local Channels & Database Marketing) to own our inbound customer acquisition engines and outbound lifecycle channels. You will move quickly, test aggressively, and translate data into scalable regional campaigns that win in a hyper‑competitive home services market.

This is a hands‑on role blending performance marketing with CRM discipline.

Qualifications

• 2–4 years of hands-on performance-based local digital marketing experience.
• Proficient with Google Ads (LSA, P-Max) and local marketplaces.
• Strong analytical skills, CPA/ROI calculation, and data-driven decision making.

Responsibilities

• Design, launch, and optimize paid local campaigns and Performance Max.
• Manage Google Local Services Ads strategy, licensing, and reviews.
• Develop retention email/SMS campaigns and lifecycle flows with compliance.

Skills

Paid digital marketing

Google Ads (LSA|P-Max)

Local marketplaces (Angi, Yelp, Thumbt

Tools

ServiceTitan

ActiveCampaign

CRM systems

Job description

Company Overview

Paschal Home Services is a privately held, non–private equity backed home services provider, still growing with 13 locations and 400+ employees. We are building something designed to last—focused on long-term growth, best‑in‑class culture, and doing things the right way.

Position Overview

Are you an execution-focused growth marketer who thrives on winning in hyper-competitive landscapes? We are seeking a data-driven, fast-moving Senior Demand Generation Specialist (Local Channels & Database Marketing) to own our inbound customer acquisition engines and outbound database lifecycle channels.

Why This Role Is Different

• Represent a trusted, growing home services company with a strong reputation for quality and customer service
• Opportunity to maximize your earning potential through sales performance
• Help homeowners make important decisions about their comfort while providing solutions that fit their needs and budget
• Work alongside experienced service technicians, installation teams, and leadership committed to your success
• Join a privately held, growing organization focused on long-term success, culture, and doing things the right way

Key Responsibilities

1. Inbound Local Channels & Paid Ads Optimization
   • Campaign Design & Launch: Build, deploy, and scale paid acquisition campaigns across, maximizing standard search, local extensions, and Performance Max (P-Max).
   • Local Service Engine Management: Own the daily strategy, positioning, and budget pacing for Google Local Services Ads (LSA). Manage review pipelines, license verifications, and proactively dispute invalid proximity leads to maximize ad spend.
   • Lead Quality Auditing: Monitor the lead lifecycle from click to cash. Work directly with internal CRM data to continuously drop low-performing targets and adjust bidding tiers for maximum ROI.
2. Vendor Partner & Marketplace Management
   • Platform Ownership: Serve as the primary point of contact and master operator for our critical lead networks, including ANGI, Thumbtack, YELP, HomeAdvisor and Nextdoor among others.
   • Performance Tuning: Fine‑tune target profile filters, adjust automated instant‑book parameters, and track response windows to outperform competitors in regional marketplaces.
3. Outbound Database Marketing & Lifecycle Design
   • Retention Campaign Architecture: Design, write, and launch high-impact email and SMS marketing campaigns utilizing our existing company database.
   • Automation & Segmentation: Build out automated consumer drip sequences, regional seasonal promotions, and win‑back flows to systematically convert stale leads and cross‑sell past customers.
   • Regulatory Compliance: Maintain strict compliance with SMS communication frameworks (TCPA/CTIA regulations) and database hygiene protocols.

What We’re Looking For:

• Experience: 2–4 years of hands‑on experience running performance‑based local digital marketing, paid acquisition, and database marketing campaigns.
• Platform Mastery: Deep, practical familiarity with Google Ads (LSA, P-Max), local marketplaces (Angi, Yelp, Thumbtack), and marketing automation software (e.g. ServiceTitan, ActiveCampaign, or similar).
• Analytical Mindset: Comfortable using spreadsheets, analyzing pipeline data, calculating Cost Per Acquisition (CPA), and evaluating multi‑region return on investment (ROI).
• Speed & Culture Fit: Thrives in a highly competitive, fast‑paced team environment. A self‑starter who values execution over long meetings.

What We Offer:

• Competitive compensation with performance bonus earning opportunities
• Comprehensive benefits package, including medical, dental, vision, and retirement plans
• Paid Time Off and paid holidays