Senior Growth & Demand Gen - Local Ads & Email Automation

Paschal Air, Plumbing & Electric; Springdale (AR); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Comprehensive benefits

Paid time off

Job summary

Paschal Home Services is seeking a data-driven Senior Demand Generation Specialist (Local Channels & Database Marketing) to own our inbound customer acquisition engines and outbound lifecycle channels. You will move quickly, test aggressively, and translate data into scalable regional campaigns that win in a hyper‑competitive home services market.

This is a hands‑on role blending performance marketing with CRM discipline.

Qualifications

• 2–4 years of hands-on performance-based local digital marketing experience.
• Proficient with Google Ads (LSA, P-Max) and local marketplaces.
• Strong analytical skills, CPA/ROI calculation, and data-driven decision making.

Responsibilities

• Design, launch, and optimize paid local campaigns and Performance Max.
• Manage Google Local Services Ads strategy, licensing, and reviews.
• Develop retention email/SMS campaigns and lifecycle flows with compliance.

Skills

Paid digital marketing

Google Ads (LSA|P-Max)

Local marketplaces (Angi, Yelp, Thumbt

Tools

ServiceTitan

ActiveCampaign

CRM systems

Job description

Paschal Home Services is seeking a data-driven Senior Demand Generation Specialist (Local Channels & Database Marketing) to own our inbound customer acquisition engines and outbound lifecycle channels. You will move quickly, test aggressively, and translate data into scalable regional campaigns that win in a hyper‑competitive home services market.

This is a hands‑on role blending performance marketing with CRM discipline.