Senior Local Demand Gen & Channel Marketing

Paschal Air, Plumbing & Electric; Springdale (AR); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

PTO & holidays

Career growth

Privately owned

Job summary

Paschal Home Services, LLC is seeking a data-driven Senior Demand Generation Specialist to own our inbound customer acquisition engines and outbound database lifecycle channels across multiple regions. You will join an in-house marketing team focused on scaling one brand with zero bureaucracy, testing quickly and rewarding performance.

You will optimize local paid ads, manage vendor networks, and design automated lifecycle campaigns while ensuring regulatory compliance and ROI across

Qualifications

• 2–4 years of hands-on experience running performance-based local digital marketing, paid acquisition, and database marketing campaigns.
• Deep familiarity with Google Ads (LSA, P-Max), local marketplaces, and marketing automation software.
• Analytical mindset for pipeline data, CPA calculations, and multi-region ROI.
• Speed and culture fit: thrives in a fast-paced, execution-focused team.

Responsibilities

• Inbound Local Channels & Paid Ads Optimization: design, launch, and scale paid campaigns using standard search, local extensions, and P-Max.
• Local Service Engine Management: own Google Local Services Ads strategy, reviews, and lead quality within budget.
• Lead Quality Auditing: monitor lifecycle from click to revenue and adjust bidding for ROI.
• Vendor & Marketplace Management: manage ANGI, Thumbtack, Yelp, HomeAdvisor, Nextdoor as primary lead networks.
• Outbound Database Marketing & Lifecycle Design: design email/SMS campaigns, automation, segmentation, and compliant messaging.

Skills

Performance-based marketing

Local digital marketing

Paid acquisition

Database marketing

Tools

Google Ads

Angi

Yelp

Thumbtack

ServiceTitan

ActiveCampaign

Job description

Paschal Home Services, LLC is seeking a data-driven Senior Demand Generation Specialist to own our inbound customer acquisition engines and outbound database lifecycle channels across multiple regions. You will join an in-house marketing team focused on scaling one brand with zero bureaucracy, testing quickly and rewarding performance.

You will optimize local paid ads, manage vendor networks, and design automated lifecycle campaigns while ensuring regulatory compliance and ROI across