Senior Demand Gen Leader - Remote + Equity

Openkrill; United States; Remote; USD 140,000 - 165,000; Full time

Benefits offered by this job

Equity

Health, dental & vision insurance

Remote-first working environment

401k

Parental leave

Wellness benefits

Flexible time off

Paid holidays

Work from home stipend

Job summary

DataGrail is seeking a Senior Demand Generation Manager to own both demand generation campaigns and the systems that power them. You’ll lead paid media across Google, LinkedIn, and YouTube, while shaping HubSpot architecture and attribution to drive measurable pipeline.

You’ll balance strategy with hands-on execution in a small team, owning both campaigns and lifecycle programs. You’ll collaborate with Sales, Product Marketing, and RevOps to optimize spend, ROI, and cross-channel impact, with

Qualifications

• Hands-on HubSpot ownership including workflows, lifecycle, scoring, and Salesforce sync.
• Direct paid media execution in Google Ads and LinkedIn Campaign Manager.
• Salesforce data navigation and CRM integration understanding.
• B2B SaaS demand generation experience with multi-stakeholder cycles.
• Event strategy and execution including trade shows, webinars, and executive programs.
• End-to-end ownership balancing strategy with hands-on delivery as IC.
• Strong written and verbal communication with internal and external stakeholders.

Responsibilities

• Translate GTM priorities into integrated campaigns across paid, events, and email.
• Own paid media end to end across Google Ads, LinkedIn, and YouTube, with agency collaboration.
• Drive the event calendar including trade shows and webinars, refining targeting and ROI.
• Maintain quarterly qualified-pipeline targets and defend coverage and conversion with leadership.
• Architect HubSpot by managing workflows, lifecycle stages, lead scoring, and Salesforce sync.
• Define and defend key metrics like CPL, qualified opportunities, and attribution.
• Collaborate with Sales, Product Marketing, and RevOps, plus external partners, to run multiple campaigns.

Skills

HubSpot ownership

Paid media ownership

Salesforce fluency

B2B SaaS demand gen

Event strategy & execution

Campaign orchestration

Excellent communication

Tools

HubSpot

Google Ads

LinkedIn Campaign Manager

YouTube

Salesforce

Job description

DataGrail is seeking a Senior Demand Generation Manager to own both demand generation campaigns and the systems that power them. You’ll lead paid media across Google, LinkedIn, and YouTube, while shaping HubSpot architecture and attribution to drive measurable pipeline.

You’ll balance strategy with hands-on execution in a small team, owning both campaigns and lifecycle programs. You’ll collaborate with Sales, Product Marketing, and RevOps to optimize spend, ROI, and cross-channel impact, with